The Best and the Brightest

Dickey-bw0224-creative-for-good-tease
06/26/13
In the Magazine
John Macdougall/AFP/Getty

There are so many projects, so many ideas big and small for a better world. You can find them here or posted on sites like Spark News or at TED Talks. And now that granddaddy of big-think organizations, the World Economic Forum at Davos, has started an initiative called Creative for Good that pulls together a hit parade of public-education campaigns from around the globe. The current list of 61, compiled in cooperation with the Ad Council in the United States, includes an upbeat anti-smoking program in Belgium and an organization in India that encourages people to protect women by ringing doorbells when they hear domestic fights. In the United States, the WEF’s socially conscious top 10 includes campaigns to fight obesity and to help those who are not poor understand the situations of those who are. An online game called Spent, for instance, challenges players to survive one month on just $1,000 by making “the tough, real-life choices that those living on the brink of homelessness must make every day.” When there’s a game that teaches us what it’s like to live on less than $1,000 a year, then we’ll really start to understand the rest of the world.

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