Earlier this month, Google launched a new encryption tool for Gmail, its free email service. For those worried about privacy, Google says this change helps ensure Gmail can’t be read by anyone other than the intended recipient. Sounds like a win for privacy advocates, right? But there’s a catch. In order for the encryption to work, both the sender and the receiver have to use it, and getting more users onto Gmail would be another step in Google’s long, steady march toward world dominance of email.
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Launched 10 years ago, Gmail first became available to everyone in 2007, and the number of Gmail users has exploded recently. It now leads all email providers, including Microsoft, Yahoo and AOL.
According to comScore, a company that reports on Internet use, the number of global Gmail users 15 years and older has grown more than fourfold since 2009, from 91.6 million to around 400 million today. (For comparison, Google latest, but unofficial, numbers were 425 million Gmail users in 2012.)
Consumers dominate the email account market. Research company Radicati has estimated the total number of accounts worldwide to be almost 4 billion. Out of that, business accounts for just 25 percent. Radicati projects that consumer email accounts will grow rapidly in the near term due to the growth in online shopping; typically, an email address is required for any kind of e-commerce.
Like almost everything on the Internet, there’s good and bad in Google’s recent change. For Gmail users, their messages may be a little safer from prying eyes. But will they be safe from Google?