App-etite for Instruction

After an exhaustive review, our editorial team has determined that the iPhone is no mere fad. And so we are pleased to announce the NEWSWEEK iPhone app, now available for download at the Apple Store. Here's what we've got for you:

All for just $1.99, which, honestly, is the kind of bargain the world needs more of.

Now. The clever reader might point out that one can, in fact, already read the online version of NEWSWEEK for free using the iPhone's Safari Web browser. To which we answer, "True!" And, "But!" What we offer is another thing the world needs more of: real, time-saving convenience.

This is an important point in our pricing decision. It's not that information wants to be free; it's that there is so much of it out there already that its value is fairly low.

What is valuable is your time and convenience, and our NEWSWEEK iPhone application is designed with that in mind. The value proposition here is that for this one-time fee, we will give you a better experience—a version of NEWSWEEK designed for reading on the iPhone, one that is individually customizable, loads faster, and is simpler to navigate, all while giving you the same sharing and interactive capabilities of the regular site.

Now, some Frequent App Questions:

Only iPhone?
What about my [insert your smart-phone model here]? We hear you. To paraphrase something Willie Sutton probably never said, we made the iPhone version first because that's where the appetite is. In the coming months we'll roll out versions for BlackBerry, Android, and more.

Where's NEWSWEEK video?
Coming soon, along with photo galleries and more.

What about NEWSWEEK's current mobile site?
This will continue to be available on all mobile devices for free. Simply go here:

Does this mean the end of the NEWSWEEK Flashback app?
No! We love this (and if you haven't seen it, it's a really nice, free, iPhone-optimized gallery of NEWSWEEK's covers; download it here) and will keep it going.

Will there be an iPad version?
Sure, at some point. Like most places, we're still figuring out exactly how it's going to blow your mind.

But don't just take our word for it! Let us know what you think in the comments below, via Twitter or Facebook, or e-mail.