The English language branch of the state-sponsored Syrian Arab News Agency (SANA) has launched a campaign asking people to share their experiences of summer in the country.
The brightly coloured message calls on people to photograph their summer moments in the war-torn country and was tweeted out to the 15,600 people who follow SANA's account.
— SANA English (@SANA_English) June 22, 2015
But instead, the #SummerInSyria hashtag has been used on social media to further highlight the atrocities occurring across the country, with many users even using the hashtag alongside pictures of dead or injured children.
The Syrian Civil Defence group, who are volunteer search and rescue workers, used the hashtag to draw attention to the fact chemical weapons have been used on Syrian citizens.
— The White Helmets (@SyriaCivilDef) June 23, 2015
Another Twitter user who says she is Syrian used an image depicting a destroyed Aleppo street to mock the campaign.
— ❥جودي (@JoudyAmmar) June 24, 2015
Even the executive director of UN Watch, Hillel Nuer took to Twitter to shame SANA for the idea:
— Hillel Neuer (@HillelNeuer) June 23, 2015
Prior to Monday's Twitter request, the SANA English account had also used #SummerInSyria to promote social events which were apparently taking place in the Syrian capital Damascus and the coastal city of Tartus in early June.
— SANA English (@SANA_English) June 4, 2015
The country has been in a state of civil war since 2011, with more than 220,000 Syrians having lost their lives in the conflict so far and a further nine million reportedly displaced due to the violence.