Assad Regime Launches #SummerInSyria Social Media Campaign

#Syriainsummer campaign launch
Civil defense members and residents search for survivors at a site hit by what activists said was a barrel bomb dropped by forces of Syria's President Bashar al-Assad, in the old city of Aleppo May 26, 2015. Abdalrhman Ismail/Reuters

The English language branch of the state-sponsored Syrian Arab News Agency (SANA) has launched a campaign asking people to share their experiences of summer in the country.

The brightly coloured message calls on people to photograph their summer moments in the war-torn country and was tweeted out to the 15,600 people who follow SANA's account.

But instead, the #SummerInSyria hashtag has been used on social media to further highlight the atrocities occurring across the country, with many users even using the hashtag alongside pictures of dead or injured children.

The Syrian Civil Defence group, who are volunteer search and rescue workers, used the hashtag to draw attention to the fact chemical weapons have been used on Syrian citizens.

Another Twitter user who says she is Syrian used an image depicting a destroyed Aleppo street to mock the campaign.

Even the executive director of UN Watch, Hillel Nuer took to Twitter to shame SANA for the idea:

Prior to Monday's Twitter request, the SANA English account had also used #SummerInSyria to promote social events which were apparently taking place in the Syrian capital Damascus and the coastal city of Tartus in early June.

The country has been in a state of civil war since 2011, with more than 220,000 Syrians having lost their lives in the conflict so far and a further nine million reportedly displaced due to the violence.