In 2003, after the dotcom bubble burst, technology guru Tim O’Reilly threw a party. His company, O’Reilly Media, hosted a free “un-conference” to celebrate technology—and declare that it wasn’t over. This was the first of the much-hyped Foo (Friends of O’Reilly) camps, a sort of Woodstock for technophiles like Amazon founder Jeff Bezos and Google cofounder Larry Page.
Being green wasn’t always easy. How Seventh Generation transformed the way we think about cleaning up.