Doug Imbruce

Stories by Doug Imbruce

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    Qwiki: The Next Step in Search

    About 18 months ago, I took a trip to Buenos Aires. Naturally, I searched the Web for information on the city, but what I found didn’t feel natural at all. There were lists of links; spammy, dense blocks of text; and a hodgepodge of videos and advertising. It took so long to assemble key facts about the city, I almost missed my flight. Amid this frustrating experience, however, I also had a moment I’ll never forget. I realized that what the Web needs isn’t another search engine. It needs story, a quintessentially human way to experience information.