The Secret Science of Online Dating

Christian Rudder is not a sociologist, nor does he consider himself an academic of any sort. Instead, he works for the dating Web site OkCupid. And his monthly blog, OkTrends, has become a popular online destination for fans of fascinating data about how we live and love.

Toning Footwear: Sound Science or Gimmick?

The shoe market has recently been glutted with a new wave of "toner" sneakers promising a better body simply by walking. At first blush, these new kicks seem like the most magical footwear since Dorothy's ruby slippers. But consumers are right to ask whether the shoes are based on sound science or marketing gimmickry.

Seniors Are Having Lots of Sex

Now, more than ever, academic researchers are studying how much sex is being had by senior citizens. And the early consensus is that the Viagra era is officially in full swing.

In Defense of Reggie Bush

The former USC running back has become the fall guy for a Division I football system that exploits its players while pouring money into the pockets of fat cats in executive suites. Rather than blame Bush, we should blame the system, which is in desperate need of an overhaul.