Christian Rudder is not a sociologist, nor does he consider himself an academic of any sort. Instead, he works for the dating Web site OkCupid. And his monthly blog, OkTrends, has become a popular online destination for fans of fascinating data about how we live and love.
The shoe market has recently been glutted with a new wave of "toner" sneakers promising a better body simply by walking. At first blush, these new kicks seem like the most magical footwear since Dorothy's ruby slippers. But consumers are right to ask whether the shoes are based on sound science or marketing gimmickry.
The former USC running back has become the fall guy for a Division I football system that exploits its players while pouring money into the pockets of fat cats in executive suites. Rather than blame Bush, we should blame the system, which is in desperate need of an overhaul.