Sameer Reddy

Stories by Sameer Reddy

  • Hot Spot: Hotel Unique,São Paulo

    Designed to resemble a beached ship, the sleek, modern Unique provides a one-of-a-kind perch from which to explore the complex social backdrop of this Brazilian city, where helicopters soar over favelas to shuttle the ultrarich to church. ...
  • Fashion: Celebrity Luxury Brands

    Celebrity has become the primary commodity of popular culture. Fans used to fall for a specific album or film, but now the public tends to base its consumption on the aura of celebrity attached to any given product. Singers can act in films and actors can record albums, not thanks to any innate talent but because their brand is big enough to transcend categories. Fashion magazines have all but abandoned the practice of putting models on the cover because they don't sell nearly as well as famous faces. As a result, celebrities have wised up to their incredibly powerful market potential, moving from endorsing someone else's high-end products to producing their own. Witness the birth of the celebrity luxury fashion brand.Celebrity clothing lines aren't a completely new phenomenon, but in the past they were typically aimed at the lower end of the market, and restricted to a few past-their-prime TV actresses like Jaclyn Smith and Jane Seymour. Today they're started by A-list stars and...
  • Fashion: Fringe Is In for Fall

    Brazil's fashion capital, São Paulo, hosted more than 40 fashion shows last month. If they're any indication, this fall-winter season will definitely have a lot of fringe appeal. From flared suede pants to urban-cowboy ensembles, tassels took the runway by storm.Tereza Santos, respected for her modern collections that incorporate experimental knitwear, wove fringe into minidresses and dangled it from bags, coats, shawls and skirts. She also used multicolored tufts to accent sexy sheath dresses ($502; www.tereza santos.com). The avant-garde design duo Amapo left their loose ends mostly on accessories, with slices of suede swaying from wrist gauntlets and fanny packs. Their beige belt bag ($187) trailed more than 30cm of fringe.Reinaldo Lourenço, one of Brazil's most accomplished couturiers, built boned '50s-style strapless dresses entirely out of shredded silk. The red sleeveless version featured a retro-style, full-skirted silhouette ($3,300; reinaldolourenco .com.br). But the...
  • 4 Hours in Zurich

    This streamlined Swiss city is a bastion of both refinement and edgy creativity. Visitors, whether intrepid or more traditionally inclined, can immerse themselves in either extreme. ...
  • Where The Sari Meets Chanel

    Trailblazing designer Diane Von Furstenburg is credited with introducing the wrap dress to the world, but the Indian Subcontinent's sartorial innovation, the sari, was the original wrap star. Today, thousands of years after its debut, the sari is still seen in various incarnations all over India, from the marble-clad ballrooms of Mumbai's five-star hotels to the overgrown fields of rural villages. Silk or cotton, dyed, beaded or embroidered, this simple wardrobe solution is a trend with the kind of staying power that contemporary retailers kill to come upon; millions of variations on a theme later, customers are still queuing up.But recently, the Indian style scene has witnessed the arrival of a stranger in its midst: the high-octane socialite clad in, say, a couture chiffon evening gown instead of an elaborately embellished sari. Chanel. Vuitton. Gucci. Dior. Moschino. Burberry. Fendi. Versace. Armani. The Western luxury-brand fleet has begun to flock to the latest stop on the...