Book Q&A: 'Making Ideas Happen'

Thomas Edison said genius is 1 percent inspiration, 99 percent perspiration. Starting a new business takes more than just an idea; executing it is what counts. In his new book, Making Ideas Happen, author Scott Belsky explains how creative types need to learn how to get things done.

What’s the biggest thing holding back creative people?

Creativity is a double-edged sword. The more ideas we have, the less likely we are to stay loyal to one. So the creative mind ends up jumping from idea to idea, and none of them happen. There is no correlation between how great an idea is and the likelihood of it happening. We’ve all walked out of a bad movie thinking, how did that get made?

How do all those unrealized ideas affect the economy?

There’s so much lost productivity. We’re in a highly competitive global market, and those countries that foster innovation win. So for the sake of our economy we need to find ways to better encourage creative minds to tackle big problems.

What are some basic ways creatives can be better at business?

So many creative people are disorganized, and are actually proud of it. Organization takes management, which is a dirty word for a lot of people. But management is a skill; it can be taught, and it’s crucial to bringing ideas to fruition.

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