Bringing NASCAR Into Prime Time

Today 75 million Americans call themselves NASCAR fans, but I was fortunate to grow up in the sport. My grandfather William H.G. (Big Bill) France organized NASCAR in 1948, and my father, Bill France Jr., ran the sport from 1972 to 2003. So when I was a kid, I spent a lot of weekends at racetracks watching drivers like Richard Petty, David Pearson and Buddy Baker race side by side.Back then, fans had a difficult time enjoying races from the comfort of their living rooms. NASCAR races were...
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