Chipheads Or Blockheads?

We're all for any effort to popularize technology, but the promotional material that arrived with Software Etc.'s new clothing line, Chiphead, hit us the wrong way. Are while guys with glasses the only people who use computers and would be interested in this stuff? Chiphead includes T shirts, sweat shirts, boxer shorts and mugs with slogans like THE ONE WHO DIES WITH THE MOST RAM WINS and MEN WON'T ASK FOR DIRECTIONS ON THE INFO HIGHWAY EITHER. A hint for Software Etc.: Chipheads come in all flavors, but their money is the same.