Once there was a magazine called New York. For years, New York magazine and its network of blogs were heralded for building a stellar web presence to match its print product—until the day it had no web presence at all.
That was today, at around noon, when NYMag.com, pop culture companion Vulture.com and fashion blog TheCut.com faded into the ether of a generic Network Solutions banner page, like so:
Someone forgot to renew their domain... pic.twitter.com/PDdP7zcYTX— SimonVozick-Levinson (@simonwilliam) April 23, 2014
Which means that, yes, NYMag’s IT team either has bills to pay or is very belatedly protesting that SOPA bill from like two years ago or is moving forward with a redesign so starkly retro it can hardly be understood until 2017. Gawker has swiftly offered to take the domain off of NYMag’s hands, and Media Twitter has risen to the occasion:
@NYMag have you tried submerging your website in a bucket of rice overnight— Jessica Misener (@jessmisener) April 23, 2014
I am prepared to match Gawker's $25 offer, and also include a used, dog-eared copy of "Capital In The 21st Century" as a deal sweetener— Peter Finocchiaro (@PLFino) April 23, 2014
I really like this new normcore redesign @NYMag is trying out.— Jared Keller (@jaredbkeller) April 23, 2014
As of now, at least, the EMTs are standing by and NYMag seems to be showing signs of a pulse, lest it show up in another one of Yahoo!’s domain garage sales:
We've been having some technical issues, but they've been resolved now and you should be able to access our sites again shortly.— New York Magazine (@NYMag) April 23, 2014
Come back soon, NYMag!