Buying electronics can be a daunting task for neophytes--who happen to be disproportionately female. Three weeks ago the makers of tech-shopping site hifi.com launched a sister site, herhifi.com, that aims to capture women looking for consumer electronics. Herhifi isn't wallpapered in pink, and it doesn't sell nail-polish dryers. Instead, the site's creators hope to snare women by avoiding technojargon, offering advice and finding ways to make boom boxes and home-entertainment systems relevant to women's lives. Click from hifi to herhifi, and you'll notice the difference: hifi.com's front page features "big black boxes"; herhifi fronts more female-friendly products like a white shower radio. Herhifi also offers a "shop-by-room" feature. Soon to come: shopping by life event and lifestyle.
Specs: pixels, output per channel
Jargon: "bone-crunching bass" and aspect ratios
Big black boxes
Usability: do I really need PIP?
Recommendations: what stereo components will give me good sound?