Exclusive Poll: What Britain Thinks of the Duchess of Cambridge

Kate Middleton
Kate Middleton, Duchess of Cambridge, smiles on November 28, 2012. Paul Rogers/Reuters

A randomised sample of 3,000 British adults, weighted to represent the general demography of the United Kingdom, were given multiple choice questions to assess their attitude towards the Duchess of Cambridge in her role as a mother, a wife, role model to women, a celebrity and a royal.

The sample was segregated by voting intention, age group, gender and which part of the country respondents lived in. The response rate was higher than average, as 2,099 completed the survey.

Kate statements women chart 2 Newsweek Europe

Kate statements table women Newsweek Europe

Only 1% of the women asked said they wanted to be Kate, while only 6% of men wished they were married to her.


kate men only chart Newsweek Europe Kate statements men table Newsweek Europe

Read our in-depth cover story: How Britain Stopped Believing in the Royal Fairytale

Even though 43% of respondents thought Kate represented a step forward for women in society, a quarter of the sample still said they associate her with “traditional” values, 51% considering her “kind”, 64% finding her attractive, while 39% thinking of her as “dutiful”.

Kate role of women chart 2 Newsweek Europe

Kate role of women table Newsweek Europe

Less than 20% of everyone asked considered Kate to be inspirational, while only 3% would call her a feminist.

Kate association chart Newsweek Europe

Kate word association table Newsweek Europe

65% of all respondents, however, thought Kate was still either a very positive or fairly positive role model for young girls.


Kate role of women chart 2 Newsweek Europe

Kate role of women table Newsweek Europe

From a list of nine successful women in the public eye, Kate ranked as the second most popular role model, with only Olympic triathlon champion Jessica Ennis ranking higher.

Kate Role model chart 2 Newsweek Europe


Her Majesty the Queen was four spots behind the Duchess, at fifth.

Kate Role Model Table Newsweek Europe

The majority of the sample and, even more so, the majority of female respondents still considered Kate’s main roles to be those of mother and wife. Across the board, respondents agreed Kate had the most influence in issues affecting her son (46% felt she had a lot of influence), her husband (50%) or what she wears (41%).

Katepower chart Newsweek Europe

kate influence table Newsweek Europe

Meanwhile, only 21% thought the Duchess of Cambridge has a lot of influence in her life in general, with a mere 9% of respondents considering she has a lot of power over what she says in public. Six per cent thought the future Queen has a lot of influence on the monarchy in general.

kate royal family role chart Newsweek Europe

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Kate ranked fourth in the sample's list of favourite royals, with only the Queen and Princes Harry and William ahead of her, however the poll found only 23% felt the Duchess was a legitimate voice of the royal family. It is worth noting that more women than men indicated Kate was both their favourite royal and that she was not allowed to voice her opinions.

Kate fave royal table % Newsweek Europe

Kate opinions table Newsweek Europe

The main change respondents wanted to see Kate make was endorsing specific charities as 16% indicated so, however 34% did not know what changed they wished to see the future Queen make most. More women could also find fault with the Duchess as a higher number of men indicated they didn't know if they would change anything about Kate.

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Kate change table Newsweek Europe

With the recent anouncement that Kate is pregnant again, participants were asked how they felt about Kate's ownership of her body. Only 36% said they considered Kate to still have ownership of her body, while 22% regarded her body as "public property".

Kate body chart 2 Newsweek Europe

Kate body table Newsweek Europe

Perhaps summing up a growing indiference to the Duchess, few considered the anouncement of her second child the most important (3%) or most interesting (7%) news they had heard recently, though women showed higher numbers for both questions.

kate baby news importance chart (1) Newsweek Europe

Kate baby importance table Newsweek Europe

kate baby news interest chart Newsweek Europe

Kate baby news table Newsweek Europe

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