Focus groups agree: FABIO means romance. And what could be more romantic, more sensual, than butter-flavored cooking spray? No wonder the folks launching I Can't Believe It's Not Butter! Spray have signed the pec-bedecked Italian to do his first national TV campaign, debuting next week. He'll also host a fete for the press to demonstrate the new no-fat spray, which -- sorry, ladies -- he will not apply to his chest. "Now why would you ask that?" queried a brand spokesperson, who explained that Fabio would spritz some pasta and do "a whole funny self-parody of himself." Count on it.
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