Troubadour Dude With a Cause
Jack Johnson started out just adding music to surfer movies--15 million albums later, he's trying to save the planet.
Singer-songwriter Jack Johnson has an enviable life. Starting out as a professional surfer, he wrote some songs to go along with a documentary surf film he made with a friend from film school. Then, he put together a few more songs for a little indie label album in 2001. Fans told their friends, and before you can say "word of mouth," "Brushfire Fairytales" was a platinum-selling debut. His brand of laid-back acoustic rock continued with subsequent releases: 2003's "On and On" and "In Between Dreams" in 2005. He has sold more than 15 million albums combined (his soundtrack music for the children's film "Curious George" sold well over a million copies in its first year of release). But don't think this is just some Hawaiian beach bum who got lucky: Johnson is also an impassioned environmentalist who wants to use his music to inspire awareness and action. He's also not one to rest on his laurels. "If you're going to have the luxury to have the time," he says, "then I feel like you should do what you can to give back and make things better for other people." For him, that means being as eco-friendly in his work and personal life as possible. His recording studio is constructed with the latest green technologies--in fact, his new album, "Sleep Through the Static" (out on Feb. 5) was recorded using 100 percent solar energy. And his upcoming tour will be green, too, thanks to his involvement in helping to develop an "EnviroRider" while on the road. (Riders are the contracts bands use for specific requests such as, in Van Halen's excess-of-the-'80s-case, having all of the brown M&Ms removed from backstage candy bowls). The EnviroRider can request that venues comply with such things as waste reduction, recycling and energy use in efficient manners. And biodisel to fuel his tour bus? Well, that's just a given. Johnson talked to NEWSWEEK's Jac Chebatoris about how life is a beach and what he's trying to do keep it that way for generations to come:
NEWSWEEK: What does the title "Sleep Through the Static" mean?
Jack Johnson: It was kind of meant in a cynical way in a song that was talking about our culture and how we've gotten to this point where, with a flick of a button we can turn the war on or off as we want to. The line says, "You can watch it from the comfort of your bed, or you can sleep through the static." That song is about how a lot of people have become apathetic. The whole record isn't like that. In a way the record sleeps through the static a little bit. It starts out about these worldly things, drifts off into personal, domestic things and comes back into the real world again.
Is it strange to be so personal in your songs?
I think that's the sole reason that this thing has grown into what it has, is that people can relate to the songs. I'm always trying to decide which stuff is personal to the point that it's kind of letting people in too much, and then personal to the point that it feels good that people have that same thing in their life.
You're a huge activist in the green world. Will this become more widespread?
I think it's getting there. I feel like it's right on the cusp of everything changing. As soon as we think we've solved all the problems there will be more, and I 'm sure that a lot of things that we're thinking are the solutions become the problems. Like soy for instance, you heard a lot of talk for a long time that soy is so much better, and now you hearing that they're tearing down rainforests to grow more soy because soy has become so popular. So those things that we sometimes think are the solutions might end up throwing things out of balance again. Life in general is just a work in progress.
Do you only eat organic food?
When possible. In Hawaii, it's more important to eat locally than organic, because so much of our food is shipped in. So I eat locally first and organic when possible.
What's on your EnviroRider?
The rider covers not just what's in your dressing room, which is what most people know about the rider. It has more to do with stage specifications. It could cover anything from low-energy lighting to requesting biodiesel in any generators that have to be used. I think this time around we're going to try to see what can be requirements for the venues. There are certain venues that contacted us after the last tour and said they'd made a lot of changes. It's nice to hear that the tour does have an effect on people and trying to better their venues.
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Member Comments
Posted By: jsky @ 04/15/2008 2:45:12 AM
Comment: Jack Johnson is going to go into history as one of the most influential people of the 21st century. Not only is he revolutionizing music in terms of eco-friendly touring and recording, but his metaphoric lyrics are helping to raise consciousness to millions around the world. It wasn't until attending the University of California Santa Barbara that a friend of mine introduced me to Jack's lyrics. One of her environmental studies teachers displayed onto the projector the lyrics to songs such as "Rodeo Clowns" and "The News" every class period and discussed the meaning behind his lyrics. Once I learned that his music not only sounded amazing, but also inadvertently awakened the inner-consciousness of his fans it made me fall in love with his music. Jack, if you ever come across this comment I just want to say that I am following in your footsteps and trying to create music as powerful as you do. Keep up the great work and I hope to share a stage with you one day. Thank you for your own uniqueness. Justin Ratowsky. www.myspace.com/justinratowsky.
Posted By: Chrish08 @ 01/28/2008 1:00:22 PM
Comment: Jack Johnson???s environmental activism is to be applauded, but his comment regarding soy consumption is inaccurate.
Globally, 90% of the ever-increasing soybean harvest goes for animal feed, not to make soy milk and tofu (which mostly comes from organic, domestically grown soy beans. It takes up to 16 lbs. of feed to produce 1 lb. of animal flesh, which is an enormous waste of resources. Recently, Greenpeace slammed KFC and the chicken industry for using soy grown in the rain forest as chicken feed.
Besides destroying the lush rain forests of Central and South America, meat producers are also leveling millions of acres of vital, oxygen-rich US forests to grow crops fed to ???meat??? animals. That???s in addition to the millions of acres used for grazing alone.
Choose a veggie burger over meat and you???ll help the environment, animals and your health. For more information, visit http://www.goveg.com/environment-wastedResources-rainforest.asp.
Chris Holbein, Sr. Special Projects Coordinator
PETA