Apparently, runnning as a CEO wouldn't have gotten him very far either;
"If Bain Capital was going to invest in the auto industry, what segment would it invest in, and how would that help Michigan?" Salon's Mike Madden actually got that in, but it elicited a non-answer: "I've been out of the private sector too long to advise people on that kind of thing." In other words, his experience in the private sector is relevant, until he's called upon to use it."
One Lie Too Many
http://www.time-blog.com/swampland/2008/01/one_lie_too_many.html
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Defining the Candidate
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Other aides say that Romney's financial advantages—while critical to his strategy—also created expectations that were difficult for a first-time candidate to live up to. Romney could buy the most high-profile strategists and a formidable field operation, leading to media hype. But at the same time, few voters had ever heard of him. "We were going against Rudy Giuliani who is internationally known, John McCain with 100 percent name ID, and Fred Thompson … who is famous," one top adviser said. "That was our most important challenge—it was an upstart campaign viewed by analysts and the media as a top-tier campaign with money, good people and a good candidate. Expectations were high. He had everything you needed, but the hardest thing to create is name recognition and awareness."
Many agree that Romney did everything he could control well—hire the best people, start early, organize efficiently—even as he was brought down by a string of bad luck. "If Fred [Thompson] hadn't pulled out of Iowa," adviser Ron Kaufman said, "it would have split up the vote Huckabee got and we would have won. If Rudy [Giuliani] hadn't decided to abandon the state we would have won New Hampshire. In Florida, if Rudy hadn't collapsed in the last four or five days and Mel [Martinez, a popular senator] hadn't endorsed McCain, we would have won." Unfortunately for Romney, those are all big ifs.
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