THE TECHNOLOGIST
Steven Levy
Rip This Book? Not Yet.
The very existence of a book scanner for consumer use is one of those early warnings of turbulence to come.
Could the publishing industry get Napsterized? That was my first thought when I saw the marketing materials for the Atiz BookSnap, the first consumer device that enables you to "release the content" of your books by transforming the printed words on the page into digital files that can be read on computers and handheld e-readers. "It's not a scanner," proclaims a banner on the Atiz Web site. "It's a book ripper." Though ripping (which means transferring content from an external medium to your computer) does not necessary imply an act of piracy, I couldn't help but wonder whether this was a sign of impending apocalypse on Publishers' Row, a scenario that could end up with people file-sharing John Grisham's latest they way they do now with the newest Vampire Weekend tunes.
Then I tested a BookSnap for myself. Short verdict: not a revolution. More a thud than a snap, the device—an ominous three-foot high construction draped with a thick black darkroom-style shade—looks like a Goth puppet theater and weighs 44 pounds. Under the shade is an angled cradle for a book and a glass platen to hold the pages down during scanning. You turn the pages yourself. It costs $1,600, not including the two Canon digital cameras (about $500 each) necessary to capture the page images and send them to your computer, where software transforms the pictures into files that can be read on a screen or an e-book reader. It takes considerable fiddling to get images set up properly. Supposedly, once you get started you can digitize 500 pages per hour, much faster and at higher quality than with flatbed scanners (which are much cheaper but not optimized for book scanning). I never got that far, but I imagine such a feat would require considerable caffeination.
Still, the very existence of a consumer book scanner is one of those early warnings of turbulence to come. In the mind of its inventor, Sarasin (Art) Booppanon, scanners will one day become commonplace appliances. Four years ago, Booppanon, 28, who is from Thailand, was a grad student at George Mason University when he got tired of making photocopies from books and tried to make his own technology to get pages into the computer. He hoped to create something that cost much less than the high-end machines used by Google and Microsoft to capture the collections of entire libraries for their search engines. (These can cost well over $100,000.) He first came up with a $10,000 device designed for commercial use, and then devised the stripped-down BookSnap.
He found a partner and CEO by watching "The Apprentice," the reality television show with Donald Trump. One of the contestants was Nick Warnock, a Bayonne, N.J.-born Xerox-copier salesman. After The Donald uttered his trademark dismissal to Warnock, Booppanon recruited him as a partner. All but two of the 14 employees at Atiz are based in Bangkok, where the BookSnap is manufactured at a low cost.
Booppanon and Warnock both believe that the BookSnap—and cheaper versions to follow—will encourage people to scan their collections so they can quickly search through them and grab a shelf's worth of reading for a trip across the world or on the subway. Warnock says that potential BookSnap buyers will be college students, bibliophiles and just plain folks who "want to digitize their own library." But what if someone gives copies of scanned books still under copyright to a friend or two—or a few thousand friends via an Internet file-sharing site? "All copyright laws should be followed," says Warnock, knowing that to say otherwise is the kind of boo-boo that gets marketers hauled up to the dreaded boardroom for dismissal.
Not that publishers seem worried. "I'm not going to lose sleep over the BookSnap," says Pat Schroeder, the former Colorado congresswoman who is CEO of the Association of American Publishers. "We've been ready to sell e-books for 10 years," she says. "[But] everybody still likes physical books." When it comes to potential infringement, she's more worried about abuse of POD (print-on-demand) machines that can quickly turn a digital file into a printed book for less than $10.
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Member Comments
Posted By: gjbloom @ 03/07/2008 10:27:13 PM
Comment: I haven't read a book in years. Not since I discovered my public library allows downloading of audiobooks. Much better on the bus, especially with noise-suppressing earphones. And I continue to 'read' while I walk the extra-healthy three-quarters of a mile I've added to my commute. Funny thing is, I often can't recall whether a particular book is one I've read or listened to. So it must scratch the same itch.
Posted By: Kafka's Crow @ 03/02/2008 8:00:28 PM
Comment: ...and don't forget the ereaders! The industry is surrounded from all sides. They can reject a Jane Austen novel without realising what they are rejecting, do they still deserve to control our reading? My iRex Iliad is more dangerous than anything, as far as the publishing 'industry' is concerned.
Posted By: Kafka's Crow @ 03/02/2008 7:55:19 PM
Comment: The future is almost here. Bring on the brave new world, the revolution that would destroy the so-called culture industry and move the pimps out of the way. The artist comes face to face with is audience, the true art goes straight to the hearts of its recipients. The best will survive as there will be no marketing and hype to keep the rubbish afloat. You want to be a writer? Be good, be excellent, "write in blood" and then take your work to your readers, you will discover that "blood is spirit." Already some excellent writing is sold through artist's own websites, for 'nothing.' 'Shareware' books are already here, free books are already here. Radiohead gave their latest album for nothing! Cut out the middleman and even 'nothing' is good enough for most artists. Real readers will always pay for real good writing. For whom the bell tolls? It tolls for the 'culture industry.' The future is bright indeed but only for the real artists.