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Those who do go sex-product shopping online will find products that go way beyond the discreetly and romantically packaged offerings on retail store shelves without having to go to sleazy sites. Most of the big chains, except for Wal-Mart, have a sexual health section on their Web sites with an extensive and often eye-popping array of sex toys and "intimacy aids."

Click the "Sexual Wellness" tab on Walgreens's home page and you get a screenful of featured products that includes things like the "Liberator Wedge/Ramp," which comes in three colors and costs $210. (Sorting out what exactly it's for may take a little extra research.)  And we won't even describe the other prominently displayed item on the page; suffice it to say it's called "Shag Throe."

For now there's not much chance you'll be seeing the Throe at your local pharmacy. But Winning says he has his sights on expanding into supermarket chains.

Durex and other companies are already selling the lubricants at many mass-market stores like Target, though Cleary declines to say whether the vibrators are heading to supermarkets, where they'd be just a few aisles away from the chicken filets. But the way these products are migrating, we may soon be able to add a lot more spice to our grocery lists.

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