Safe Behind Their Walls
Security and luxury drive sales at an unlikely gated community in Pakistan.
It's easy to forget about political assassinations, fears of loose nukes and the specter of Islamic militancy from a bench in Hill Park. Nestled in an idyllic neighborhood where children play in the streets and homeowners stroll to the local health club or mini-mart, the park and its manicured grass overlook a sliver of a vast gated residential development of the sort you might see in southern California. But the area, named Bahria Town, is located just outside Islamabad. At 45,000 square acres it is, according to splashy international ads, the largest private development in Asia, and despite Pakistan's well-publicized political and security problems, people are signing deals for six-figure houses, condos and apartments faster than they can be built. "These are changing times for Pakistan," says Salman Ahmed Khan, the development's director of marketing and operations, whose main job is to court prospective buyers away from Dubai and to Bahria Town. "Pakistanis are traveling, they're seeing nice things abroad and we want to provide that for them at home."
This unlikely playground for wealthy Muslims is the vision of Khan's boss and father-in-law, Malik Riaz Hussain, a 59-year-old billionaire Pakistani contractor. Set between the capital Islamabad and its sister city Rawalpindi, Bahria Town is the "masterpiece" of his 40-year career, a $6 billion project he has funded solo to avoid having to deal with outside investors. Its nine phases, too vast to fully appreciate without standing on one of the plateaus that overlook them, will one day mesh together into a planned residential city for 1 million people. The project broke ground in 1996, and already, many of the 50,000 luxury properties in the development are owned by wealthy Pakistan expatriates who swooped into Bahria Town after 9/11 to buy second homes amid fears they would be driven out of places like London, New York and Los Angeles. Equally important was the security and serenity that Bahria Town provides, which drew Pakistan expats and a smattering of wealthy Arab Muslims away from places like Dubai.
The complex offers amenities (24-hour armed security, schools, hospitals, a fire department, retail shopping, restaurants and entertainment centers) that go above and beyond those in many of the gated communities that have become so popular in countries from the United States to Brazil. Given the nation's security issues, it's especially easy to understand why the rich here want to cloister themselves. Rival Pakistani developers, including one owned by the military, have begun copying Hussain's vision, constructing their own gated communities in the suburbs of major Pakistani cities such as Karachi. Hussain himself is developing a second such site in Lahore, where former prime minister Nawaz Sharif already lives in a gated community called Model Town.
Hussain's original inspiration for the mega-community came from the pre-planned town of Reston, Virginia, just outside Washington, D.C. Materials and design inspiration have been imported from everywhere. In the center of roundabouts sit giant Spanish fountains costing $500,000 a pop; the main streets are lined with palm trees brought in from Thailand; grass for the local golf course comes from the U.S. state of Georgia; the education expert for the 1,100-acre university being built is from Seattle. "When I see America, when I see Britain, when I see Turkey, when I see Malaysia," Hussain says, "the only thing I think is, 'Why not Pakistan?' "
This is Hussain's key notion—that Bahria Town is a world away from Taliban and Qaeda militants, the assassination of Benazir Bhutto and weekly suicide bombings. "This is the real Pakistan," Hussain told NEWSWEEK.
But the real Pakistan also has violence. According to the South Asia Terrorism Portal, at least 1,523 civilians were killed in terror-related violence in 2007 and more than twice that number injured. An additional 441 Pakistanis were killed in sectarian violence last year. While most of the carnage occurred in the volatile North-West Frontier Province, where Islamic militancy is strong, there were also suicide bombings in Islamabad and Lahore that killed dozens of innocent bystanders. It's no wonder those who can afford it are drawn to places like Bahria Town, which has retired Army officers as security advisers and former foot soldiers on its police force. And independent power supply and private street cleaners also save residents from maddening daily electricity shortages in cities like Islamabad and garbage fouling the streets.
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Member Comments
Posted By: MSAK @ 06/25/2008 3:40:33 PM
Comment: Bahria Town. Way to Go. Nothing beats suscess and you have done it. Bravo to Malik Riaz and the marketing guru.
I have seen the vast canvas of Bahria Town and believe you me its epic and amazing. Malik is developing the new Dubai and his vision is build and invest in infrastructure not just houses or plots.
bEST OF lUCK,
Posted By: kashifshah @ 06/11/2008 4:15:43 AM
Comment: i now visit this page after a very and long time. my God's a lot of discussion with proper touch of thinking! i sale my bahria property and its a too too much loss. today i promise to God that i make the big profit by work hard and proper advanced element and touch of too much planning.
Posted By: haffee @ 05/09/2008 7:31:50 PM
Comment: hi guys, glad to see ya all here.
After reading the comments from various participants of discussion, it seems that the discussion is getting biased and merely a consequence of some personal grief. I think we should broaden our spectrum as Bahria Town is not constructing homes for some individuals but for the whole nation down there in Pakistan. It is not fair if my single payment is delayed for processing in Bahria Town then I start saying that Bahria Town should be stopped instead I should appreciate them for at least they are providing economical shelters to lots and lots of my other Pakistani brothers and sisters.
I totally agree with Mr. nasirUSA that land developers are a serious threat to the forests and Barsati Nalas. BUT We must appreciate such threats because they are turning forests into little heavens on earth and Barsati Nalas into state-of-the-art rivers and lakes. In my personal opinion Human Beings deserve more to be sheltered than jackals and other wild beasts.
I can see comments here from some other mentally sick people also, who put their personal interest ahead of interest of their whole community. They are well aware of the fact that Bahria Town is doing miracles in a developing country like Pakistan but they have nothing to do against their sick mentality. I am damn sure that these fellows can be found in the first queue to collect the registration forms of Bahria Town???s any new project.
Bahria Town is the only developer in Pakistan which has projects on its credit which are totally purchased by the people of Pakistan in the record short span of time. Its a clear evident of Trust of masses in Bahria Town???s name. By the way, can anyone gimme the name of a single developer working in Pakistan who can provide me a 125Sq Yrds, fully finished home in just USD5000 (1USD=70PKR). AT LEAST BAHRIA TOWN IS DOING THIS.
Finally I must say that Bahria Town has also made a mistake they sold homes to those fellows who think twice before purchasing a gallon of gasoline after recent price-hike in the country. NICE MISTAKE?????? KEEP IT UP BAHRIA TOWN?????????