BUSINESS

Safe Behind Their Walls

Security and luxury drive sales at an unlikely gated community in Pakistan.

 
 
 

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It's easy to forget about political assassinations, fears of loose nukes and the specter of Islamic militancy from a bench in Hill Park. Nestled in an idyllic neighborhood where children play in the streets and homeowners stroll to the local health club or mini-mart, the park and its manicured grass overlook a sliver of a vast gated residential development of the sort you might see in southern California. But the area, named Bahria Town, is located just outside Islamabad. At 45,000 square acres it is, according to splashy international ads, the largest private development in Asia, and despite Pakistan's well-publicized political and security problems, people are signing deals for six-figure houses, condos and apartments faster than they can be built. "These are changing times for Pakistan," says Salman Ahmed Khan, the development's director of marketing and operations, whose main job is to court prospective buyers away from Dubai and to Bahria Town. "Pakistanis are traveling, they're seeing nice things abroad and we want to provide that for them at home."

This unlikely playground for wealthy Muslims is the vision of Khan's boss and father-in-law, Malik Riaz Hussain, a 59-year-old billionaire Pakistani contractor. Set between the capital Islamabad and its sister city Rawalpindi, Bahria Town is the "masterpiece" of his 40-year career, a $6 billion project he has funded solo to avoid having to deal with outside investors. Its nine phases, too vast to fully appreciate without standing on one of the plateaus that overlook them, will one day mesh together into a planned residential city for 1 million people. The project broke ground in 1996, and already, many of the 50,000 luxury properties in the development are owned by wealthy Pakistan expatriates who swooped into Bahria Town after 9/11 to buy second homes amid fears they would be driven out of places like London, New York and Los Angeles. Equally important was the security and serenity that Bahria Town provides, which drew Pakistan expats and a smattering of wealthy Arab Muslims away from places like Dubai.

The complex offers amenities (24-hour armed security, schools, hospitals, a fire department, retail shopping, restaurants and entertainment centers) that go above and beyond those in many of the gated communities that have become so popular in countries from the United States to Brazil. Given the nation's security issues, it's especially easy to understand why the rich here want to cloister themselves. Rival Pakistani developers, including one owned by the military, have begun copying Hussain's vision, constructing their own gated communities in the suburbs of major Pakistani cities such as Karachi. Hussain himself is developing a second such site in Lahore, where former prime minister Nawaz Sharif already lives in a gated community called Model Town.

Hussain's original inspiration for the mega-community came from the pre-planned town of Reston, Virginia, just outside Washington, D.C. Materials and design inspiration have been imported from everywhere. In the center of roundabouts sit giant Spanish fountains costing $500,000 a pop; the main streets are lined with palm trees brought in from Thailand; grass for the local golf course comes from the U.S. state of Georgia; the education expert for the 1,100-acre university being built is from Seattle. "When I see America, when I see Britain, when I see Turkey, when I see Malaysia," Hussain says, "the only thing I think is, 'Why not Pakistan?' "

This is Hussain's key notion—that Bahria Town is a world away from Taliban and Qaeda militants, the assassination of Benazir Bhutto and weekly suicide bombings. "This is the real Pakistan," Hussain told NEWSWEEK.

But the real Pakistan also has violence. According to the South AsiaTerrorism Portal, at least 1,523 civilians were killed in terror-related violence in 2007 and more than twice that number injured. An additional 441 Pakistanis were killed in sectarian violence last year. While most of the carnage occurred in the volatile North-West Frontier Province, where Islamic militancy is strong, there were also suicide bombings in Islamabad and Lahore that killed dozens of innocent bystanders. It's no wonder those who can afford it are drawn to places like Bahria Town, which has retired Army officers as security advisers and former foot soldiers on its police force. And independent power supply and private street cleaners also save residents from maddening daily electricity shortages in cities like Islamabad and garbage fouling the streets.

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Member Comments

  • Posted By: faizan @ 03/25/2009 10:58:02 AM

    No doubt the statandard of construction of Bahria town is outstanding, but the only thing that is of great concern is that he has really damaged the environmet in rawalpindi because i am the eye witness of this tragic event of cutting of trees near DHA phasi 1 cIslamabad ad my uncle lives there, there were millions of green trees planted by british government nearly 100 years ago , but in 2006=7 bahria town started cutting illegally and later handed this land over to DHA for billions of rupees , this is a fact ,if in doubt go to DHA phase1 cislamabad and see with your own eyes.

  • Posted By: MSAK @ 06/25/2008 3:40:33 PM

    Bahria Town. Way to Go. Nothing beats suscess and you have done it. Bravo to Malik Riaz and the marketing guru.
    I have seen the vast canvas of Bahria Town and believe you me its epic and amazing. Malik is developing the new Dubai and his vision is build and invest in infrastructure not just houses or plots.

    bEST OF lUCK,

  • Posted By: kashifshah @ 06/11/2008 4:15:43 AM

    i now visit this page after a very and long time. my God's a lot of discussion with proper touch of thinking! i sale my bahria property and its a too too much loss. today i promise to God that i make the big profit by work hard and proper advanced element and touch of too much planning.

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