Honestly, I don't think you can blame this one on the men. In Steven Pinker's words, beyond a certain point, this obsession with thinness, cosmetics, and elaborate events is a form of female-on-female status competition, not competing for mates. It's silly women wanting to have fancier weddings than their friends or than TV stars. It's a "Mean Girls/Queen Bees" thing. The grooms are more laid back or just don't care.
In my country, it's socially acceptable and common to RENT wedding dresses...I don't see why I should spend hundreds of dollars on a dress I'd only wear once. And it's nonsense to say that it'll become a family heirloom because now nobody wants their grandmother's dress.









Discuss