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A Twist on the Traditional Magazine Model

 

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And even magazine industry veterans are finding their creative juices reinvigorated by 8020's thus far novel approach. "Digital images today often end up looking souped up," says Matthew Mahon, an Austin, Texas-based commercial photographer. Though he earns almost nothing for being published in JPG, Mahon regularly submits pictures to the site. Unlike many mainstream publications, he says, JPG "is about celebrating photography for photography's sake. I'm always very honored when they publish something of mine."

But perhaps not as excited as budding full-time writer Schang, who saw his first few stories in glossy print recently in Everywhere—among them, a first-person account of getting a sybaritic haircut in India. "It's definitely different seeing something on the page and holding it and knowing that it was valued enough for it to go into print," he says. "My parents immediately wanted to know where they could go buy it." That's exactly the reaction that 8020 executives want to hear.

© 2008

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Member Comments

  • Posted By: infohuntr @ 04/02/2008 9:08:35 AM

    Semi-interesting alright. I think issuu.com is much more interesting. I've been a beta tester since the early days and I'd like to see Newsweek on there for sure!

  • Posted By: franceslady @ 03/24/2008 11:08:49 AM

    For me, I just think a new plan would be brought forward to this kind of problems most magazine companies confronted with. Just like the bureaus in China, some bureaus with similar funtions came together, just try to decrease the number of the excessive and unnecessary organizations. So maybe the magazine companies could find a way to cooperate with some enterprises for further developments. At least, paper magazines haven't been forgot by most persons.

  • Posted By: RA Chappy @ 03/11/2008 12:49:15 AM

    Great article, very informative too.
    This concept falls right in line with the music industry!

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