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ENTERPRISE: INNOVATION

Honey, I Shrunk The Car

Gas costs are up. So is Third World consumer demand. The result: a new breed of cars that are cooler, cheaper and incredibly small. Goodbye, Hummer.

 
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  • Posted By: bhees @ 04/05/2008 7:32:08 PM

    Comment: It's easy to make a $2500 car if 1) your definition of "car" is little more than a souped-up golf cart, 2) you do it in a country with low taxes and cheap labor, 3) you don't have to spend $2000 of every sale on pensions of retired workers, 4) you keep the car itself simple and put all your engineering efforts into making it cheap to manufacture, 5) you don't change models every three years just for the sake of fashion, and 6) you have a will to make such a car -- i.e. customers who want to buy such a thing.

    Also, Europeans benefit from small cars because their cities have a lot of teeny European roads. The Chinese, from what I've seen (Shanghai), don't have tiny 400-year-old roads; they bulldoze whole city blocks and rebuild everything new. They have modern American-sized roads, hence American-sized cars. I don't know where India fits in this comparison.

  • Posted By: akennedy @ 04/04/2008 7:39:16 PM

    Comment: I want one!

  • Posted By: Happyjake @ 04/04/2008 4:09:46 PM

    Comment: I would love to have one of these electric autos to travel on secondary roads,and around toun for
    shopping,and I would too if we realy did have a free enterprise system and democracy.

  • Posted By: tylerdog123 @ 04/04/2008 2:53:00 PM

    Comment: Theres nothing to knock in the NANO or any other small cheap car. If a 3rd world country can come up with a $2500.00 car then we can too, unless we arent as intelligent as they are.Maybe it all boils down to who's the GREEDIEST. Put them down all you want they built the car out of concern for their countrymen, maybe they care more about thiers then we do about ours??? Stop and think , if people could get affordable transportation such as the NANO there probably wouldnt be as much unemployment??? So many possibilities if greed werent in the way.

  • Posted By: gbartkowiak @ 04/04/2008 7:03:49 AM

    Comment: Maybe people will start to realise that you don't need a six metre long, 200 KW strong car for a 20 km round-trip through the city. The Nano may be very basic and adapted to indian affordability, but other manufactures have successfully demonstrated that you can drive a comfortable, safe and nippy car without having to fork out a fortune at the pump. And with cars like the Mini or Mercedes' A series you don't have to give up status either, if that's important.

  • Posted By: jmathew @ 04/01/2008 9:40:14 PM

    Comment: The small car model of TATA or the gas guzzlers of America are both wrong choices in terms of global warming. They take into consideration only the economics of profitablity and none of the social costs of pollution. Mass transit/ Public transporation and alternative renewable sources of energy should be the judicious choices. The paradigm for any business while making choices among competing alternatives was to put that in the context of the stakeholders. Ironically there is no consideration to the social and economic costs of pollution. I sincerely feel that as governments, healthcare institutions, insurance companies and individuals see the rise in respiratory and other pollution-related diseases, this will create the impetus for true corporate social responsibility. The real question is will it already be too late? If there are going to be 6 billion people driving around nano's or if we continue driving cars and SUV"s that provide 12 mpg, both choices pose real problems and they need to be addressed by governments, social institutions and individuals like you and me.

  • Posted By: wyomingite @ 04/01/2008 7:01:32 PM

    Comment: No one is forcing anyone to get rid of one's SUV. So, drivers of SUVs and the comical Hummer can stop playing the victim card. The only role government should have is regarding CAFE standards (My 1994 Bronco got 13 highway, 10 city) and safety (my wife's sister died in Ford Explorer roll over. For years Congress has balked at the idea of requiring stronger "roll-bars" for lack of the technical term. I really love the comment "those who hate SUVs need to wake up." Gas milegage is not about hatred, despite what you hear on talk radio about "liberals" and "culture wars" No one really gives a *** what "you" drive or "they" drive, to put it in familiar terms of "us" vs. "them." Generally what people want is for the auto industry to offer what they already have the capability to offer: a family car that gets decent gas mileage. I am fed up with so-called American car companies' reluctance to offer a decent selection and, even worse, the fact that most of these American cars are being made in Mexico and Canada. I prefer to buy a so-called Japanese car that is actually made in the USA.

  • Posted By: radio @ 04/01/2008 2:22:35 PM

    Comment: maybe we should all start thinking about carpooling or would this cramp your style. I hope this is a wake up call to the world and they see this for what it really is. A mony making thing. Big corporations (including the government) can ask for what they want and as we have always done. Bow down and give it to them. Why can't we as americans just all band together and say " ENOUGH IS ENOUGH" Stop filling the politicians pockets with money and save some for the others that need it.

  • Posted By: pbk2010 @ 03/31/2008 7:14:12 AM

    Comment: Those who hate SUVs need to wake up. If you want to put your life and the lives of your kids in immenent danger, go right ahead and buy a coffin on wheels, but for me and my family we will continue to own and drive them. I have and Expedition and a Bronco and for hauling around three kids they are both great. Gas mileage in the Expedition is around 16 in town and about 21 on the highway. You say do away with the SUV, then you better get rid of all pickup trucks as well because all an SUV is basically a 4 door truck with a rear cover and seat. I'd like to see someone actually get one of these small cars, put three car seats in the rear, driver, passenger and load it up for vacation with clothes. CANNOT be done without some sort of car carrier on top, which by the way ruins your mileage. Personally I like the pre-computerized and pre-front wheel drive vehicles that you can actually fix yourself easily. That being said, I did recently purchase a Mustang as a daily driver and was able to shoehorn 3 car seats in the back. Its mostly for going to work in but I still have fun on the weekends and it saves on gas. Will I quit driving the Bronco or the Expedition? Nope and they are not for sale nor are my two classic non-computerized Ford Mustangs with crank down windows and manual door locks.

  • Posted By: sash @ 03/30/2008 11:26:04 PM

    Comment: I am sick and tired of anyone older than their 20s referring to those of us in our 20s as ignorant! The gentleman's comment in the article that we "wouldn't know what to do with roll up windows" is absurd! Quite a few of us would love to purchase cars similar to the Volvo 240 DL series--simple, easy to work on yourself, and safe. However, as these cars get older, its harder to find them in one piece, in driveable shape, etc. In addition, quite a few of us in "Generation Y-ers" would prefer to drive a car that costs less than a down payment on a house. Not all of us are the over-privileged , selfish and ignorant jerks that we are made out to be.

  • Posted By: indica @ 03/30/2008 2:33:12 AM

    Comment: It will be a bonus for Tatas, if there are U.S. buyers for the Nano. But, frankly, the main market for that car would be India, Europe, SEAsia, Africa, possibly Australia. The Nano will evolve both in technology and in its market, as gas price keeps going up and as city traffic congestion increases everywhere. Many leading car builders sent their reps to New Delhi to check out the Nano. Smaller cars may have a world market, after all.

  • Posted By: mzzim@hotmail.com @ 03/29/2008 7:36:05 PM

    Comment: I'm sorry but I'm not impressed with the claim of 30 miles per gallon of this tiny car. A Toyota Prious Hybrid gets close to 50 or more? I would sooner buy the Prious and wait until my state (like California) permits me to to get a plug in kit for my Prious. Can't beat all elecric! BTW a great DVD - watch "Who Killed the Electric Car" and be sad by enlightened. Okay, I'll give it away. In the late 90's until 2002 we yes, here in America, in California had an all electric car producted at GM's Saturn plant called the EV1. GM would only lease them for about one year then they trashed them because people really loved them but Bush and oil men hated them. Watch the DVD - it's amazing.

    • Posted By: jbritt @ 04/02/2008 13:38:50

      Comment: Yes, you can beat all electric because the chances are that the electricity going into your car is created by burning fossil fuels. Unless your electricity is generated by hydro, nuclear, solar, wind or one of the more exotic alternatives you are only displacing pollution. If everyone starts plugging in their cars at night, the utilities will have to run the more expensive plants (non-baseload) longer driving up the cost of electricity thereby diluting the monetary advantage of plug-in hybrids. I haven't done the math so I don't know if the electric vehicles come out on top, tie or lose, but I just want people to realize that electric cars are not a magic bullet.

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  • Posted By: bslapper @ 03/26/2008 3:22:29 PM

    Comment: It looks like lifestyle changes are in order for us obese Americans--bring on the small car technology--change is good!

  • Posted By: bslapper @ 03/26/2008 3:21:27 PM

    Comment: Bring on the new small car technology! Lifestyle changes are in order--we obese Americans need to lose weight.

  • Posted By: breeze63 @ 03/26/2008 1:54:44 PM

    Comment: Comment: I'd pay money to see a Nano pull my 30 foot travel trailer down the freeway @ 65 mph! Also, I'd like to see my 6'1'' husband & youngest son try to fit comfortably in a Nano. Get real, folks!!

  • Posted By: breeze63 @ 03/26/2008 1:50:57 PM

    Comment: comment: I'd pay money to see a Nano pull my 30 foot travel trailer on the freeway @ 65 mph! As Dr. Phil says "Get real"!!

  • Posted By: Buckelew @ 03/26/2008 1:47:51 PM

    Comment: For most of my life I've paid cash for ealier-model cars and have realized huge savings on maintenance, cost and insurance as a result. Only lately have I driven newer cars, and only because I became severely disabled. Now that my health is returning, I'm likely to go back to an old gas guzzler.

    Incidentally, I recently completed a cost analysis comparing an old gas guzzler, my 2005 GMC Sierra 1500 pickup, and any of the effective, competitive electric cars over the course of seven years. The total approximate cost for owning/operating the clunker will be about $32,000; my truck will cost $46,000. The cost of the electric car will be $346,000. The green thing is simply a pipe dream at this point.

  • Posted By: nwuser2 @ 03/26/2008 11:10:43 AM

    Comment: Mr Keith Naughton ,make sure you don't indirectly reference the innovators of this car as enterprise in the third world and serving the consumenrs there ,the same company took over Fords Jaguar yesterday
    RT

  • Posted By: emmarcee @ 03/24/2008 8:54:36 AM

    Comment: well I guess, when we don't have anymore credit, we will settle down for 2500 dollar car. Media is trying to feed the same "make big" appetite of the American. Guess where are their ad revenues coming from?

  • Posted By: pdq_sailor @ 03/24/2008 6:55:18 AM

    Comment: A year ago I purchased a 19 year old car to use in city driving and reduce the use of our minivan. The car seats five adults, cost me $4000 to buy and it has 200,000 km on it (120,000 miles). The car gets twice the city milage that the van gets and has been very reliable with only two small do it yourself repairs and regular maintenance. It has a perfect rust free body and interior and it is a total blast to drive - especially on the highway. Reportedly this make and model can accumulate one million miles without rebuilding the engine. I figure it has cost me less than car payments would have been for one year and so I am now driving it for the cost of maintenance only. The lagest single cost of driving is still primarily depreciation not fuel and this car gets quite good fuel economy.
    The car has an automatic transmission, A/C, electric windows, power door locks, electric seats, heated seats, heated side view mirrors, leather upholstery, cruise control, a great stereo and automatic climate control airbag and ABS plus more. It is one of the safest cars ever built too. The body is so perfect it may be the last car I ever own and I am still fairly young. Econonmy is not only about fuel prices it is a total package.

    No I am not going to tell you which car it is either because they are such good cars and so cheap I don't want the price of used ones to go up should I need to replace it or buy others for my Daughters.

    So you can keep your Nano - I am staying with my perfect old car which I drive ever day.

    • Posted By: jp_negri @ 03/24/2008 12:41:30

      Comment: Good for you PDQ. I was a little shocked that the woman interviewed in the article thought of the Nano as a "disposable" car. It's that kind of attitude that's lead to our environmental problems in the first place. People, especially in this country are so wasteful. I applaud your non-wastefulness.

      BTW... I'd like to go on record with the car companies that I'm in my prime car-buying years & I could definitely live without automatic windows & locks, heated seats, bluetooth, and all the other junk they keep tacking on to cars that drive the price up. Just give me a basic, fairly safe, box on wheels for as cheap as possible & I'll be happy. I don't think we could sell Nanos for $2500 in this country & still have the safety features we require, but we could probably do it for under $7000. I want basic transportation, not a boutique on wheels.

      • Posted By: summer4077 @ 03/26/2008 14:10:36

        Comment: I agree with you, jp! I'm in a prime target market for cars, and I don't need all the bells and whistles. Unfortunately not all people are secure with themselves like you and I. We see a car as a way to get from A to B, whereas many people see their cars as an extension of themselves. By buying the latest car with all the frills, they somehow think it validates them and makes them better. This is why you have tiny little women and single people in general barreling around in huge SUVs. Just doesn't make sense. If you have a family or need for a bigger car to regularly haul things, sure, I get it. But you see all these 20somethings that have no families and no need for a vehicle that big blasting down the freeways. Stupidity and a waste of gas AND money!

  • Posted By: Joe Stevens @ 03/23/2008 3:05:39 PM

    Comment: Reasons like this are why I feel happy every time the price of gas goes up. It forces companies to innovate.

  • Posted By: commencents @ 03/22/2008 10:23:31 AM

    Comment: Funny thing the first disposable car I remember was the Yugo or the 4door modle the we go 30-40 thousand miles and you had to purches again. Does that not riase the question how many cars is one person going to own, in ones life time ? Does this also mean that couples are going to register and get an approved lisence to reproduce. It's a cring shame that you referance a I pod nano for the cost of an automoblie. Clog the road was if you will and when the trash stats to pile up then what manditory recycling?

  • Posted By: speedzzter @ 03/21/2008 10:01:12 AM

    Comment: The Nano is a rolling telphone-booth car which only appeals to those "at the bottom of the pole," dogmatic car haters, and people who have never driven (or REALLY DRIVEN) a decent high-performance automobile.

    Of course, when such jokes-on-wheels are clogging the streets and highways, it will be big fun to "blow their flimsy doors off" and slalom around them like little orange traffic cones in a 500+ horsepower supercar . . . .

  • Posted By: radineo @ 03/21/2008 5:49:04 AM

    Comment: Make Ratan Car Designer of all time.The Nano is a real Volkswagen.Who needs the radio?Sing the Three Tenors and open roof for air con.Lashka baby

  • Posted By: radineo @ 03/21/2008 5:41:50 AM

    Comment: It is not possible to "see" 98% of China, in a lifetime,never mind the people and their modes of transportation.Perish the thought.

  • Posted By: SophiefromChina @ 03/21/2008 2:21:47 AM

    Comment: who said 98% of Chinese drive bikes ? Totally wrong!

  • Posted By: SophiefromChina @ 03/21/2008 2:20:40 AM

    Comment: who says 98% of Chinese drive bycle or motorcycle ? Absolutely wrong, You have never been to China .

  • Posted By: Linni @ 03/20/2008 11:15:25 PM

    Comment: i guess the americam auto makers don't like this idea at all

    hans Billasch

  • Posted By: jb466 @ 03/20/2008 9:26:10 PM

    Comment: Two comments: (1) The Tata Nano produces less pollution and uses less gas than a motorcycle. (2) The bottom of the totem pole is a family of four on a scooter. So Nanos are BETTER for the global environment, not worse, and Chinese citizens who drive motorcycles or bicycles (98% of the population) will kill for a Nano.

  • Posted By: milebyro @ 03/20/2008 1:41:40 PM

    Comment: What ever happened to the idea of mass transportation? I think the answer must be with less individual transportation and more with public transportation. We need to put our best minds at developing efficient and eco-friendly means of conveyance that would handle large (or small for smaller communities) numbers of people.

  • Posted By: sevakandi @ 03/20/2008 12:47:00 PM

    Comment: People seem to think "disposable" is something great. Not only will cars like the Nano suck down oil, but also put unbelievable demand on rubber, iron, and a host of other raw materials, not all of which are renewable. So unless India plans to get into recycling in a big way, this "boom" in industry is only going to put more pressure on a planet that already cannot support the lifestyle people seem to think is their due: one built on growing and unsustainable demand for natural resources that then end up in landfills when people like Ms. Richardson "dispose" of perfectly usable items to go buy the newest fad. Until the average consumer figures out that it's not smaller cars we need, but a whole new way of looking at transportation, we are not going to cure global warming or our dependence on oil, and poor old Mother Earth is going to be, someday, completely incapable of giving us what we think/do need. How short-sighted can people be?

    • Posted By: SophiefromChina @ 03/21/2008 02:25:33

      Comment: I quite agree with you !

  • Posted By: CelestineSoul @ 03/20/2008 12:19:08 PM

    Comment: I find it interesting that Millie Richardson said during her interview "I would look at it as a disposable car. It would be so cheap, you could always afford a new one." Isn't PART of the point of the smaller cars to create LESS waste?? Yet with these cars we are looking at it as something we can replace and "throw away" every year making MORE waste?!! Living the American dream I guess...excess.

  • Posted By: tinkerbell1968 @ 03/20/2008 12:17:08 PM

    Comment: While I agree we need vehicles that are more cost efficient and use less of our natural resources, as an American I am appauled at the number of Americans who buy vehicles made in foriegn countries. Do they not realize they are putting Americans out of work with every dollar they spend on cars made in Japan, Korea and now it would appear China and India? We are now in a recession and the last thing we as a nation need is to have more Americans on the unemployment line. GM, Chevrolet, Chrysler, Ford, you guys need to help your selves here.

    • Posted By: dls521 @ 03/25/2008 10:32:30

      Comment: I just purchased my first Toyota. Pre-Owend 2004 Rav 4. I traded in my 2005 Chevy Colorado. The Colorady was sucking up gas, burning oil, had fuel injection problems and the Chevy Dealerships (3 of them) said nothing was wrong with it. Since I purchased the Toyota I had one minor problem (the windsheild wiper motor bold needed to tightened - the Colorado's windshield wiper motor snapped off and cost me $800 to fix). Toyota to 10 minutes and $0 and tightened the bolt and assured me that if it happened again it would be replaced. Prior to the Colorado, I had a 2000 Ford Focus (being all American car minded) It was a POS. I drive by a Hyundai manufacturing plant every day. There are Toyota plants in several american locations. Once american car manufactures being making competitively priced reliable vehicles (and learn how to provide decent service) I might help them again. They are hurting themselves.

  • Posted By: Motorhead43 @ 03/20/2008 11:17:52 AM

    Comment: The authors point out that to save weight the Tata Nano has no tubes in the tires as if this is some sort of innovation. In fact autos have had tubeless tires for 50 plus years. If they are this uninformed, how qualified are they to cover this subject and how accurate is the rest of this article?

  • Posted By: MtClimber @ 03/19/2008 8:52:36 AM

    Comment: I heard of the future craze mini-mobile. I mini-car that folds in half when parked. Any links? Thx.

  • Posted By: MtClimber @ 03/19/2008 8:45:47 AM

    Comment: I would much rather be driving a taller hybrid sport -yute, good on gas and a whole lot safer than a death trap mini-mobile. That's all we need, more price point mini-dragsters for more kids to get killed. Speaking of which, if I had the money I would be driving my kids around in a used US Army Chrysler Tank. Just take the barrel off for better wind resistance and fuel economy.

  • Posted By: palerider1968 @ 03/18/2008 11:18:49 PM

    Comment: test

  • Posted By: Minnehapolis @ 03/18/2008 10:32:57 PM

    Comment: The BMW 1 series is perfectly timed in the U.S. market. Small car with luxury and style.

  • Posted By: achilli @ 03/18/2008 7:59:07 PM

    Comment: "To save weight and money, there are no tubes in the tires." Mr. Naughton might want to check with, um, every other automotive journalist in the world, because all cars have had tubeless tires since about 1950.

  • Posted By: syzito @ 03/18/2008 8:24:51 AM

    Comment: Smaller cars pose another problem....not enought steel between you and other cars.Deaths will rise greatly because of driving small cars.

    • Posted By: varkeychanthomas222 @ 04/01/2008 01:04:51

      Comment: The Tata Nano is just targeted in India now to convert 2 wheelers into 4 wheelers $ am pretty sure, its gona work.India don't have super high ways .So no problem of high speed safty as the western manufacturers point out.This is for the common people just for commuting.Its next market will be China $ Africa after that.

  • Posted By: just.a.thought @ 03/17/2008 1:16:59 PM

    Comment: Like Spiritguide, I would also welcome hand-cranked windows, as would anyone who has had their automatic motor go out in winter at 10 below 0 on the toll road in the middle of night. I just traded in my Explorer for a new Fusion. I will get twice the gas mileage, and the safety features are much better. The Fusion has a 5 star front end and a 5 star side crash test rating, much better than the '02 Explorer I traded in. I agree that I don't want to be out there with a lot of big vehicles, but I believe that will change. As the cost of fuel goes up, people will see the foolishness of the SUV's and the Hummers that are nothing but gas-guzzlers. Most people never drive their off-road vehicles off-road, so they don't really need them. For those of you who do, by all means keep them.

  • Posted By: summer4077 @ 03/17/2008 11:06:04 AM

    Comment: I just recently saw a Smart car on the interstate where I live. I was kind of shocked because I didn't know what it was until I got close enough to see the logo, having never seen one in real life until then. It appeared to be driven by a company exec or salesperson, not a "civilian." Believe me, they are even smaller than they seem in print, once compared to my smallish Saturn--I was flabbergasted! I definitely would not feel safe driving one amidst semis, trucks, and SUVs. However, I really don't even feel safe right now. Too many people unnecessarily drive SUVs and trucks, and then drive like they own the road. I drive about 5-10 over the speed limit, which I think is reasonable, yet I constantly have SUVs and trucks about 2 inches from my bumper, swerving in and out of traffic.
    If more people bought small cars, then safety wouldn't be an issue. A small car hitting a small car is not going to be as dangerous as a huge, gas-guzzling SUV running over a small car. And if every country could switch to smaller cars, it would be better for the environment. Sadly, this will not happen in our lifetimes.

  • Posted By: Theologist @ 03/17/2008 3:54:49 AM

    Comment: Tata Nano car is of course small. But it is a car that many could afford with less parking space. If Car is meant for sensory pleasures, then Tata and others have bigger version with the sound and video. Concerning safety, Hummar is a threat on road for many saloon cars. Thus each one trying to drive bigger version and occupy greater place on the road threatening the neighbours safety and prestige as well as depleting the natural resources meant for posterity..

  • Posted By: Houlbelat @ 03/16/2008 7:18:59 AM

    Comment: A Chevrolet sedan was priced $ 2,400 in 1959. Now an Indian " Tata Nano" priced $ 2,500 is being considered a rescue out of the mad race for pricey flashy cars halted by the maddening fuel price increases not in sight of any stop. But, we should not ignore the fact that, safety also comes at price. If a car without catalytic converters for pollution control, ABS brakes, safety airbags, climate controls, high performance audio systems and other conveniences etc. is acceptable, than any automobile manufacture can produce Nano type moving boxes within the same price tag.

  • Posted By: mistylou @ 03/15/2008 5:33:31 PM

    Comment: A casket on wheels.

    • Posted By: bforbillary @ 03/17/2008 18:28:32

      Comment: For your info. even in bigger city in India due to traffic, speed never goes beyond 25mph.
      Tata nano is design for Indian road not for western world or USA.,

  • Posted By: spiritguide @ 03/15/2008 1:38:34 PM

    Comment: This is all good news to me. Yes with increased cars there will be increased pollution, but how arrogant of Westerners to feel upset that people want their own vehicles, while we have a culture that insists on multi-car households of vehicles that are the size of small school busses or living rooms ( all that is missing is a sofa and recliner ). Big trucks and SUVs are an obscene abomination on US highways as it is. For many years the powerful US auto lobby has convinced the Bush administration that consumers won't buy smaller, fuel efficient vehicles, and that the market should be stricly consumer driven..Well the tide has turned and US makers were caught high and dry and they are paying dearly for their foolishness. With the increased vehicles and pollution will come increased demand for clean power. And not everyone wants all the hi-tech bells and whistles. For me, simpler is better and I would welcome windows I could crank open by hand! Good job TATA... Bring 'em on!!!

    • Posted By: Hoagy @ 04/03/2008 23:11:37

      Comment: Spot on buddy ! In Third World countries, SUVs , Hummers, and other gas guzzling abominations should be banned. They drain foreign dollar reserves, pollute the environment and serves as a symbol of a decadent and corrupt lifestyle. The roads and streets are small and narrow, it's a nightmare parking those leviathans. So Welcome TATA, GETZ, AVEO, PICANTO, ALTO, CHERRY etc...

 
 
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