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  Posted By: thedirtaythirtay @ 03/27/2008 9:04:01 PM

  I disagree when you say that Weight Watchers is too entrenched in the diet business to be able to pull off anad capaign such as the "anti-diet". This message is no different than South Beach Diet changing its name to South Beach Living, and The Biggest Loser to educating viewers on lifestyle changes leading to weight loss success, I think Weight Watchers is taking the message they have always promoted through their programs and just stating it in a straight forward manner. Hopefully, consumers are ready for it...

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  Posted By: AprilLHamilton @ 03/25/2008 8:14:44 PM

  This reminds me of a cover story in a recent issue of a certain well-known technology magazine. That article posits that businesses can afford to offer at least some of their products and services for free if they subsidize free items in some other way (i.e., premium content/products paid for by other customers, optional paid bundled products, advertising, donations, etc.) and I think they're right. The idea isn't to trick or guilt customers into buying something after they've taken the free 'bait', but to offer truly free, no-strings-attached products and services. I'm an independent author and based on that article, I've decided to offer free copies of my IndieAuthor how-to Guides at my website. I will eventually publish them all together as a book for sale, but even then I'll keep the individual Guides available on my site. Time will tell if this was a good call.
  http://www.aprillhamilton.com

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  Posted By: eprn17 @ 03/25/2008 7:06:50 AM

  The Dove ads are successful because women are sick of being made to feel that their real bodies are unacceptable compared with the idealized and atypical body types of a model. Advertisers realize that their market is beginning to resent being made to feel lacking by the very people who want that market's money. Dove's ploy is to pretend that real womens' bodies are what they celebrate, when in fact the 12-year-old-boy bodies of models are still the culture's true ideal.