You May Not Know Him But You’ve Heard Him

That's probably part of it, right?
I mean, I make the music and I play the music and I do the artwork—if I can, and that's a lot. That encompasses so much. So then to go on and keep track of record sales and come up with marketing strategies … So when the iPod thing happened, I honestly thought, "Oh, cool. OK, that's fine. I like Macintosh computers."

Do you have one?
I do.

Did they give you an iPod iTouch?
No, they didn't! They don't give people anything. Like a Nano or something? A charger …

You know Feist probably got one!
A spare adaptor even … [Laughs]

Why don't you follow what's happened after the ad?
The main reason I didn't pay attention was that it was from a three-year-old record. I don't know how record sales are. But there are a few variables: one is that record is old and I'm way, way over it. Although getting an Apple commercial nowadays is the equivalent of playing on "Saturday Night Live"—what playing on "SNL" used to be. That got you out. That sold records. That was great exposure. But it's not anymore, because no one watches it. No one cares. The other variables are that I don't have a label. There's no one to sell records for me.

Have you even looked at your MySpace page since to see the activity?
I haven't since this commercial. In fact, the guys in the band [the Raconteurs] asked me how it was doing, and I said, "I really don't know." And they're like, "You're kidding—you haven't found out what's going on?" I suppose I should. Maybe I'm jaded?