You May Not Know Him But You’ve Heard Him
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But are commercials and TV placements becoming the only way to get heard?
It's one of a few—and dwindling—ways to get out there. The Internet is like a major label—you could do great, or not. I think the artists are taking the power back, and it's up to them, so now there's different ways to sell a record. You could potentially, as an artist, do it all: make it, sell it, promote it. There are these coveted spots, like the iPod commercial—that's huge. Maybe it's just the only way to hear music. Maybe people don't really listen to the radio. It's also one way to hear music that you haven't really heard before maybe. For a new artist to get that iPod commercial, that's got to be the best. For me it is great, but it's from an old record. If they had wanted to use a song on my new record, and my record was coming out, that would be ideal. Then I would be on it. I'd keep track of it and everything.
According to SoundScan, it jumped a bunch—for what it's worth.
Oh, good. How's it doing?
© 2008
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