Remember, there are many different shades of green. Money is the main color in this story. Some people act on this issue with the heart, and others with the wallet....
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A Growth Industry
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But it's the atmosphere at Presidio that makes it so different from Harvard. During a recent class, provost Ron Nahser walked around the high-ceilinged room at historic Fort Mason prodding students toward self-examination: "What are you learning about your calling? Are you feeling the love in the marketplace? Ask yourself, 'Why am I in this?' " For Presidio student Taja di Leonardi, it was never for the money. A nature lover, she wanted to go to business school without feeling as if she was selling her soul. At Presidio, her quest to design her own green kitchen grew into a business plan for something she called Ecohome Improvement. When a storefront became available near her home in Berkeley, she says, "it was consistent with my values, there was a need and there was a location a couple blocks away." Since Ecohome Improvement opened in 2005, di Leonardi has doubled the store's square footage, increased her staff from one to 10 and seen a 200 percent increase in revenues. Soul intact, she is cashing in.
© 2008
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