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Other opponents say that the plan also blurs the line between Italy's public cultural heritage and private enterprise. Michele Trimarchi, professor of arts economics at the University of Bologna, worries that opening up the site for private sponsors will backfire. He points to failed experiments like the privatization of some of Rome's major monuments—and the fact that they eventually had to revert to public administrators. "Restricted entry on its own is pointless," he says. "It serves a purpose if it ensures an enhanced visitor experience, which will not come from handing the site over to private sponsors who have already proved disappointing in the heritage sector."

Velardi counters by saying that any corporation hoping to use the site would be subject to a rigorous selection process and would be required to contribute to improving on the premises. This could include renovating an existing excavation or providing funds to upgrade basic infrastructure, like lighting or restrooms. "This is not some sort of scandalous plan," says Velardi. "It's what they do at the MoMA, the Prado and the Louvre." In ancient Pompeii, though, that may just be too modern an idea.

© 2008

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Member Comments

  • Posted By: ItalianoNellAnima @ 04/17/2008 3:03:20 AM

    now it's ok! These are intelligent words and i can say that i have been too hard.
    Cleoj, i could say you many things about your country in my country, but make this: search "Cermis" or "Ustica". And you will understand.

  • Posted By: calamityjen @ 04/16/2008 2:12:44 PM

    Who authorized cleoj to speak for all Americans? I do not hate Italians, but I understand there is a negative perception of Americans in many places - frequently with good cause. I hope a change in leadership in this country might lead to a change in foreign policy and warmer feelings toward Americans.

  • Posted By: ItalianoNellAnima @ 04/16/2008 5:40:07 AM

    oh, for me it's ok that we hate you and you hate us, but there is a problem.
    You always stay here, in my country, like no other place in the world, and you don't go away.
    Americani di merda.

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