Stay True to Your Brand

When advertisers aren't held to high standards, where can bad practices lead?
Let's look at where they've already led. I believe that the advertising industry has to take some of the blame for the subprime mess we're in now. Sure, people wanted to get in on ultralow rates to refinance their houses. But I think that a lot of the financial companies glossed over a lot of stuff that should've been brought to the attention of the public … I think that advertising and marketing in general has a very important role to play in urging consumers to be more cautious about how they spend their precious money.

© 2008