Advertising Overload

No the idea is quite the opposite, until advertisers realize that too much is going in to saying the same thing, in so many different ways, the perception of what is actually being sold, based on style, performance, ideas, simplicity, perfection are really taking advantage of the consumers intelligence. Take for instance the new Kenmore commercials, where the song that was sung for the Obama Inaguration "At Last" is featured for the superior performance of a vacum cleaner. "At Last" seems an unlikely candidate to make a impression for something that is hardly appealing in the way "At Last" is implied. I would llike to see an average person, who just thinks the vacum cleaner is a gem. But advertisment is continous in being ablle to persuade consumers, and remember catchy slogans, but for how much? and to what part iof the cost is passed down to the consumer?

There are so many scams out there, and so many people have been burned, that we tune out marketing attempts. As the old saying goes "If it sounds too good to be true, it probably is."

Have we become immune to marketing?
what better way to find out than the next election.

I feel certain that the one thing it will prove above all is you can foist an Ubermarketed self-promoter like Obama onto a ticket at the cost of tossing the best candidate, but you can''t make us vote for him.

The one concept I'd really like to see marketed between now and November is the presence of the write-in ballot.

The last stand of the market resistant. And maybe the new dawn for how it is about to be used.
-gala1

The consumer really has a wide range of ideas on which to take an earnest decision and buy into "the why" of a product. Consumers are smart and need to be given credit for spending money on a product that shows quality and a sincere interest in the consumer.

Unfortunately, most people will never be immune to marketing because most people have a sheep mentality, and are extremely easily influenced by marketing sources. Just look at a couple of trends over the past decade, SUVs and cell phones. Just 15 years ago neither of these things were considered necessities, but as the marketing for these items became heavier and heavier, more and more people decided that they couldn't live without thier gadget and their gas hog. Very few people are intelligent, confident, and self-aware enough to be above the influence of marketing. Advertising industries are well aware of this, and that is why America has a consumer-driven economy.

Are you kidding me? We are marketed to constantly and you only cover the most obvious portion of it. We are marketed to from Wall Street, the MSM, Hollywood and Washington DC. From policies to race relations and everything in between. it is non stop marketing. Sadly many Americans don't even know the difference.

This interview/article is just a big mess. Doesn't address what the title suggests , and basically tells us what we've already heard & read a million times.

what a joke! how many people know there are Lays potato chips?EVERY BODY AND IF THEY DON'T NEED A COMMERCIAL, CAUSE WE KNOW IT'S THERE. IT WOULD COST 1/2 THE PRICE, IF THEY DID NOT SPEND 5 MILLION+ FOR ADVERTISING WHICH IS TAX DEDUCTABLE!!! JUST TO TELL US WHAT WE ALLREADY KNOW!