Newsweek
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In Need of a Tiger Balm
NEWSWEEK
From the magazine issue dated Jun 30, 2008

It must have been really painful for Tiger Woods to play an entire tournament—including a 19-hole playoff—with a double stress fracture in his leg. But you know who's hurting more? CBS, NBC, ABC, TNT and the Golf Channel. Over the last three years, Tiger-less tournaments have attracted, on average, 2 million fewer viewers than ones he played in. Too bad the networks can't ask for a mulligan.

URL: http://www.newsweek.com/id/142655