CARS
A Whole New Layer of Skin
From the magazine issue dated Jun 30, 2008
Who needs an auto show when you've got your own skin flick? BMW just went viral with a YouTube posting of GINA, a curvaceous concept car with plastic skin instead of metal. In a week, it generated 2 million hits. In the languid vid, GINA stretches her gull-wing doors and blinks her cat-eye headlights. Chief designer Chris Bangle explains that her jumpsuit can be zipped on in two hours. The message: A car's steel skeleton protects you, so why not wrap your ride in something more lifelike? Sadly, BMW has no plans to bring GINA to life. But it's building plenty of Bimmer buzz.
© 2008
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