Facebook’s Foreign Clones

Since Facebook opened to the general public in 2006, anyone can become a part of Mark Zuckerberg's booming social network. But if users aren't satisfied to merely create a Facebook profile, Agriya Infoway, based in Chennai, India, offers another option: Create your own Facebook.

Agriya sells what it calls "Kootali," a $400 software package that lets developers replicate Facebook's design and features, complete with friend networks, photos and "mini-feeds"--even Facebook's font. Fifty copies of the software have been purchased in the last six months, says Agriya's chief technology officer, Aravind Kumar, though he says many hundreds more have been distributed on peer-to-peer file-sharing networks.

Kumar isn't concerned about the legal implications of piggybacking on the Palo Alto, Calif.-based social network's success. "We haven't stolen any of Facebook's content or images, so we haven't done anything wrong," Kumar says. "We're just giving Facebook's look and feel to our customers."

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Those customers, mostly unknown sites like Faceclub.com and Umicity.com, don't pose much of a competitive threat to Facebook. But, according to Forrester Research analyst Jeremiah Owyang, Agriya's cloning software represents a more general problem for Facebook: that any skilled developer can recreate the site's basic social networking functions. "Social networking features are a commodity," Owyang says.

In other words, Facebook's advantage is not in its proprietary software but in its massive user base. And in countries where Facebook has yet to penetrate the mainstream Web audience, that low competitive barrier may mean the site is no more likely than its copycats to attract users.