Public Art: Horse Haiku? Just Dial.

New York arts and entertainment company Counts Media wants to "transform the human experience by changing the way people look at their environment." It's making inroads (and attracting international interest) thanks to an experiment fusing public art with wireless technology. Globally, about 15,000 people have bought yellow-arrow stickers at yellowarrow.org and stuck them on things ranging from fire hydrants to restaurants. (Counts says it hasn't received complaints, but suggests you ask permission before slapping stickers on.) Participants then send text messages to a phone number with their thoughts on said hydrant. (Or red trash can. One Clevelander texted, "Walking by this object, I am reminded of the election, and where the country is going--standing here, blue to the core, in a state of red.") If passersby spot an arrow and want to know what someone said about what it's stuck--or pointing--to, they text a numerical code on the arrow and a "?" to the same phone number. They're texted back with the insight. This summer 50 yellow-arrow lights will adorn cultural sites in lower Manhattan.

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