Make. It. Stop.

Crocs's stock price has cratered of late, so there is hope. According to the Rocky Mountain News, the shoes, "which were once so popular that the company couldn't keep pace with demand, are now piling up in warehouses." Maybe the company's just a victim of its own success. If practically every person in the U.S. already has a pair and they're indestructible, how many more can you sell? The same thing happened to Wham-O back in the 1950s with the Hula Hoop.

But the company isn't giving up. They've been diversifying, sponsoring Olympic teams and veering off into sandals and other designs, trying to fool us. They've even gone so far as to create a high-heeled Croc. OMG, as the kids say. These have to be seen to be believed. I recommend only the strong of heart should attempt to Google "high-heeled Croc." The company Web site has this ominous warning for us: "Today, Crocs™ Shoes are available all over the world and on the internetas we continue to significantly expand all aspects of our business" (italics added). That sounds like a threat to me. They're even suing other companies like Skechers for allegedly stealing their great idea. Skechers says the lawsuit is "baseless," "outlandish," and "ridiculous." I'll tell you what's outlandish and ridiculous: that these things sell so much that another company would feel compelled to copy them, allegedly. Don't we have enough eye pollution with just the originals still out there? Don't be fooled, America! Soylent Green is CROCS!!!

If you think about it, the Crocs company should really be admired. P. T. Barnum would be proud. They've managed to separate money from the wallets of millions and millions of seemingly sane people who wake up, look in the closet, and actually decide: "Today I'll leave the house wearing these neon-green Dutch bubble shoes with Swiss-cheese holes in them. Maybe I'll even buy some little plastic strawberries or bananas and jam them in the sweat holes, just to jazz things up and make the bacteria incubate faster." That's fine. I say do whatever you want in the privacy of your own home. Let your Crocs freak flag fly. But don't make the rest of us watch.

I realize this article might not go down too well even in my own editorial office and certainly not in our ad sales department. My boss in Washington read an early draft and said it was funny, but that I had a "somewhat demented obsessiveness." At least he threw me a "somewhat." Another editor wondered aloud if I had perhaps been trampled by Crocs at some point in my life. I also worry about writing this because some of my best friends—and their sweet, innocent children—wear them. One of my dearest—the sister I never had—introduced me to the shoes years ago when she waltzed into a garden party in a pair of bright hot-pink Crocs. I couldn't stop staring at them. "What are those things?!" I whimpered nervously, hoping maybe she was rehabbing from some sort of strange Achilles mishap. "Oh, they're called Crocs … I got them for gardening," she said, so innocently.

Oh, if only we'd known what a tsunami of fashion idiocy was about to be unleashed, maybe we could have stopped it somehow, and they would have stayed in the garden where they belong, covered with manure, a trendy item to be featured on www.stuffwhitepeoplelike.com. If only. Then they wouldn't be out there in the American mainstream, that big, vast, sweaty mainstream traipsing through our airports and over our beaches and around our great shopping malls. Plop, plop, plop, they go, stuffing their Crocs faces with ice cream and Doritos and giant sodas. Plop, plop, plop. Stuff, stuff, stuff. Yuck, yuck, yuck. And the rest of us have to watch. I spent eight hours waiting on a flight at Dulles over the 4th of July week and I was just minutes from tackling the next group of Crocs ploppers I saw. Luckily for me—and the ploppers—my flight finally arrived and I wasn't arrested for assault. Knowing my luck, I'd have shown up in court to find 12 pairs of Crocs sitting in the jury box.

It would have probably been better for my career if I just posted this as an anonymous Craigslist rant as CrocsHatah35 or something. Plenty of others have spouted off about Crocs there. And sure, I would have had a lot more readers. But Craigslist doesn't write my paychecks, and this is just too important to ignore another day. Some times you just have to make a stand, even if it's a few years late. Do we really think we're going to stop global warming if we can't even end this fashion Chernobyl once and for all? I think the U.S. government should institute a Crocs buyback policy, like they do in the inner city for guns. It would do more to beautify this great land than Lady Bird's highway beautification program ever did.

So I'm begging you, America. Just stop. When you wake up tomorrow and look at your options, choose flip-flops. Go barefoot. Wear boots. Anything but Crocs. By next summer—if we all work together—we can have this plague of bad taste virtually eliminated. Yes! We! Can!

© 2008