A Drink’s Purple Reign

 

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Larsen, for his part, realizes that his sales team can get him in hot water with the Feds. A 20-year-veteran of the multi-level marketing industry, he left a senior post at another juice company in 2002, a year before the FDA destroyed the company's "bogus products" that were being falsely promoted to treat "cancer, arthritis and attention deficit disorder." Last summer, the FDA warned MonaVie about medicinal claims on its Web site and, in an email to NEWSWEEK, says it's satisfied with the company's response. At sales meetings, like the one in Florida, Larsen says he reminds people that MonaVie "is just a juice." Meanwhile an 18-person compliance department investigates distributors suspected of making false claims—although with a million sales people on the books, that's easier said than done. "It's next to impossible," Larsen concedes, "like herding cats." With sales of a million bottles a week, it's also like minting money.

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Member Comments

  • Posted By: lovlydaisies @ 10/26/2009 3:24:14 PM

    I really like you Jack O Lantern! Your post is awesome

  • Posted By: The Action Drink @ 09/30/2009 11:37:32 AM

    "Fewer than 1 percent qualified for commissions and of those, only 10 percent made more than $100 a week. And the dropout rate, while not disclosed by MonaVie, is around 70 percent, according to a top recruiter." Look at any Network Marketing company and you find the same statistics. It's not the company, it's the people and the industry. People who treat this as a business don't see the financial results quick enough, so what do they do? They quit. Give up. Welcome to capitalism. If it were easy, we'd all be millionaires in network marketing. It is simply weeding out the quitters. MonaVie is a great product, and any critics out there need to look at the research and give the product a shot before bashing it.

  • Posted By: FreedomRings @ 09/29/2009 10:43:39 PM

    I must say vlynn your comment made me laugh. "Newsweek is a reputable new organization and they beyond a doubt have checked their facts." I don't much care about the monavie controversy but if you believe everything you see in newsweek you are nuts. Look at them-they are obama worshippers who ignaore everything conservative and strictly promote the liberal agenda. I have nothing against republicans or democrats, obama or the leaderless gop but if you do not see a bias in their reporting and the fact that they ignore facts then YOU are ignorant and uninformed if you believe the one sided view of Newsweek. Their left slanted view on things is as obvious as the right slanted views of limbaugh. All I say here is consider the source.

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