Every businessman is a monopolist at heart. Why else does anyone bother with patents? Apple TV is not (yet) a success. Both it and Vudu are minnows in a market that includes cable, satellite and terrestrial broadcasts, internet and DVD rentals and sales. There is no causal link between between Vudu's and Apple's success in this market at this time. (unlike music players!)
Although Apple controls the ecosystem surrounding its products, it does not try to control the formats of the content you use. Apple uses audio, video and document formats that can be implemented on other platforms without taking a licence from Apple (eg AAC, H264, PDF).
Malware and viruses have made open platforms with internet connections a major risk and liability. Apple is to be commended for handling the installation of apps on iPhone the way it has. You can always write a javascript Web 2.0 app if you don't want to submit your Application to Apple's veto. It's very early yet, and they are tackling a problem which Microsoft has failed to tackle, and is substantially to blame for on its own platform.
Precisely 2 people complained about Apple's UK iPhone ad. It did correctly communicate that iPhone displays all of the web correctly where other cellphones don't. Neither Java nor Flash are part of the web, they are proprietary third party elements displayed via plug-in browser extensions. They are not the Web, even if Flash is common.
Despite all this, you do have a small point - Apple is powerful. They have not, as yet, substantially misused that power, even though it's easy to naively assume they have.









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