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Going back to Ronald Reagan, the Rev. Wilfredo De Jesús—the senior pastor of a 4,500-member Hispanic evangelical church in Chicago—has pulled the lever for Republicans in presidential elections. "I always voted on the issue of abortion and the sanctity of marriage," he says. This time, though, Sen. Barack Obama's message of faith and social justice, combined with strident GOP rhetoric on illegal immigration, has persuaded him to endorse the Democrat. That switch illustrates the extent to which the Latino evangelical vote is in play—a development that could prove decisive on Nov. 4. Though polls show Obama beating Sen. John McCain among Hispanics as a whole by roughly 30 points, Hispanic evangelicals are a tougher sell. In 2004, 63 percent of them voted for President Bush.

Comprising about one third of Hispanic voters overall, evangelicals are more affluent, more likely to be citizens and more likely to vote than non-evangelicals. (Hispanics make up 15 percent of the U.S. population.) They're difficult to categorize—conservative on social issues, but liberal on economic ones. Unlike white evangelicals, who are often wedge-issue driven, they "tend to look at a candidate in a more holistic fashion," weighing stances on matters as diverse as poverty and the death penalty, says Claremont McKenna College professor Gaston Espinosa. "Having said that, abortion and the same-sex marriage issue are very important." Neither candidate quite fits the bill. Though McCain is pro-life, he's fiscally conservative, and he backtracked on immigration reform during the primaries. Obama supports legalizing immigrants, but he's also pro-choice.

By most accounts, the Obama campaign has been more aggressive in wooing Latino evangelicals. It's reaching out regularly to pastors, organizing conference calls for them to question the candidate and sponsoring faith forums for voters. (The McCain campaign didn't respond to repeated requests to describe its activities.) "It's a really tough decision for me," says Richard Ramos, an evangelical who works at a faith-based nonprofit and voted for Bush twice. This time? He's got two months to make up his mind.

© 2008

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Member Comments

  • Posted By: obgyn @ 10/10/2008 10:20:21 AM

    The new way to campaign will be, if your name does not sound American, you will be called, a terrorist, a spy, you will be a sleeper cell, you will be a foreigner who may do very very bad things to our country, Latinos/Hispanics should be on the front line, writing, calling, and emailing, newspapers, TV and Cable stations telling them to stop covering McCain and Palin, as long as their campaign is about HATE.
    Not issues, but HATE, the McCain / Palin rallys are inciting anti-semetic, racist, anti-immigrant, lynch mob mentalities to stir them up to the point of one of them yelling out to "kill Mr. Obama" that is wrong and when they are finish with Mr.Obama, they will come for you and your name or group.

    America has had enough of this type of HATE, and this country is to great for decent people to stand by and do or say nothing. ENOUGH

  • Posted By: obgyn @ 10/10/2008 10:09:42 AM

    McCain is a documented liar.
    He cheated on his first wife several times, who was sick,
    he filled out a marriage license application saying he was divorced
    and he was NOT, where is the integrity in that.

    McCain lied that he care about the troops, check out the veterans website
    veterans report card, Mr. Obama has done more for the troop than McCain.

    Just because McCain was a POW, does not make him more concerned with the troops, he voted against Body Armour for our troops, look it up.

    McCain the liar

  • Posted By: Krohn @ 10/09/2008 7:39:45 PM

    They harassed her until she registered to vote six times!:
    http://www.foxnews.com/video2/video08.html?maven_referralObject=3145562&maven_referralPlaylistId=&sRevUrl=http://www.foxnews.com/politics/

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