First off, a thought to chew on: Let us not soon forget the Macintosh is, technically a PC.
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It seems like there was two schools of thought between that is currently being produced and the earlier Gates/Seinfeld Ads. It's almost as if there was duplication of effort. Could the current campaign been thought up by a different team than the Gates/Seinfeld ads? Well, it seems that way.
The underlying message of the 2nd set of ads seems to continue to tow-the-line message of the Mojave Experiment, one of Peer Pressure, and "You judged too soon". Mojave received the negativity because the underlying message in two words was: "You???re dumb". I foresee this backlash to continue throughout the $300MM campaign until Microsoft makes a concentrated effort to own up to their mistakes and invest substantial resources to rectify it. This concept would be bold, but I refuse to hold my breath. Concepts of "Pride" and "Full Speed Ahead" are possibly too deeply engraved in the DNA of Redmond. Such action would run opposite of ANYTHING ever witnessed from the company.
From a user perspective, if people have to go through the motions of re-learning basic OS tasks, and abandon all previously obtained knowledge of approaching and completing tasks, the user might as well try something new, shiny and also offers (at minimum) existing functionality. So it's not surprising that the high end of PC market is eroding to the OSX/Mac platform!
Macintosh allows the user ability to run OSX alongside XP. Running legacy XP/Vista OS and associated applications (Yes, I did tag XP/Vista as Legacy) under Parallels/VMWare provides this.
I don???t know. If this continues, I imagine people would start asking Apple to release an ???Open Version??? that will run on all hardware. Indeed, if things continue as they have, It???s not that difficult to imagine.









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