A weekly survey of dubious behavior that measures, on a scale of one to 100, just how low a person can go.
Microsoft honcho Bill Gates's dead-on-arrival ad campaign with Jerry Seinfeld gets yanked after just two weeks on the air. Congrats, Bill! You're the new New Coke! Score: 6
Hillary fund-raiser Lynn Forester de Rothschild says she'll back McCain because Obama (as opposed to, say, a Rothschild) is an "elitist" who talks down to "rednecks." Score: 38
After 72 hours of silence during a giant financial crisis, George W. Bush emerges to read a two-minute prepared statement. He got bold by week's end. Better late than never? Score: 51