The Pornification Of A Generation

The idea for a book about porn culture came to Kevin Scott the day his daughter decided she absolutely had to have a Bratz-doll pony. For months, the 5-year-old had begged him for a Bratz doll—clad in spike heels, fishnets and miniskirt, enormous puppy-dog eyes protruding from her oversized head. Her sexy look seemed a little too sexy for a preschooler, so he and his wife bought her a different doll, which she was happy with. Except that a few months later, Bratz came out with Bratz Babyz. "If Bratz had looked like Barbie hookers, these looked like baby hookers," Scott says. Again, he convinced his daughter that My Little Pony was just as cool—and for a moment, the conversation ended. Until, of course, the Bratz came out with Bratz Ponyz. And then, says Scott, an English professor at a small college in Georgia, "I realized porn culture and I were in a death match for my daughter's soul."

In a market that sells high heels for babies and thongs for tweens, it doesn't take a genius to see that sex, if not porn, has invaded our lives. Whether we welcome it or not, television brings it into our living rooms and the Web brings it into our bedrooms. According to a 2007 study from the University of Alberta, as many as 90 percent of boys and 70 percent of girls aged 13 to 14 have accessed sexually explicit content at least once.

But it isn't just sex that Scott is worried about. He's more interested in how we, as a culture, often mimic the most raunchy, degrading parts of it—many of which, he says, come directly from pornography. In "The Porning of America" (Beacon), which he has written with colleague Carmine Sarracino, a professor of American literature, the duo argue that, through Bratz dolls and beyond, the influence of porn on mainstream culture is affecting our self perceptions and behavior—in everything from fashion to body image to how we conceptualize our sexuality.

It's too early to know exactly how kids who grow up in this hypersexualized environment will be affected in the long term. But Scott and his coauthor say it's not too soon—or too prudish—to sound the alarm, and to look critically at the sexualized culture we're exposed to every day. The authors don't suggest banishing porn to back alleys, however. Both grew up when people were crying out for sexual liberation. And, they contend, porn certainly played a role in achieving it. But somehow between then and now, porn themes have gone from adult entertainment to prime time, seeping into nearly every aspect of popular culture. Sarracino and Scott define "porning" as the way advertising and society in general have borrowed from the ideas and characteristics central to most American pornography: sex as commodity, sexuality as overt, narrow views of women and male-female relationships, bad girls and dirty boys, domination and submission.

All it takes is one look at MySpace photos of teens to see examples—if they aren't imitating porn they've actually seen, they're imitating the porn-inspired images and poses they've absorbed elsewhere. Latex, corsets and stripper heels, once the fashion of porn stars, have made their way into middle and high school. An ad for Axe shower gel, marketed to teen boys, uses the slogan "How Dirty Boys Get Clean," while Burton, the snowboard company, partnered with Playboy earlier this year on a new line of "Love" boards—complete with voluptuous cheeks smack dab in the middle of each. The boards' online description reads: "I enjoy laps through the park; long, hard grinds on my meaty Park Edges followed by a good, hot waxing." One of the most popular kids' videogames, Guitar Hero, features animated rock stars that stand on a stage with a neon stripper gyrating on a pole behind them. Strippers have become cool—unremarkable even.

Celebrities, too, have become amateur porn stars. They show up in sex tapes (Colin Farrell, Kim Kardashian), hire porn producers to shoot their videos (Britney Spears) or produce porn outright (Snoop Dogg). Actual porn stars and call girls, meanwhile, have become celebs. Ron Jeremy regularly takes cameos in movies and on TV, while adult star Jenna Jameson is a best-selling author.