Steve Schmidt: The Man Behind McCain | Newsweek Politics: Campaign 2008

CHAPTER 7
The Final Days
11/7/2008 12:00:00 AM
VII.The Obama campaign ran the biggest, best-financed get-out-the-vote campaign in the history of American politics. It wanted to turn out minorities and the young, groups that traditionally stay away from the polls. For the cautious, self-consciously virtuous Obamaites, this worthy goal posed some special challenges.
CHAPTER 4
Going Into Battle
Evan Thomas 11/6/2008 12:00:00 AM
McCain was not a natural orator on the stump. He had trouble reading from a teleprompter, and he had an odd way of smiling at inappropriate times, flashing an expression that looked more like a frozen rictus than a friendly grin. During one early debate, he smiled broadly as he discussed crushing the enemy in Iraq. McCain could be moody, and he did not try very hard to disguise his moods. One of his advisers used the word "heady" to describe the candidate. He meant that his speaking style was easily swayed by his emotions. McCain could look hot or riled up (his traveling buddy Lindsey Graham particularly affected his moods, for better and for worse), or he could appear wooden, even sullen. McCain was bored by dreary presentations of his own polling data, but he could get agitated reading about other people's polls in the press. His staff tried to keep away overstimulating distractions, but it was hopeless. During the campaign's low-budget period, when the candidate was traveling on the cut-rate airline JetBlue, he would get wound up watching political talk shows on the small video screen facing his seat.
THE EDITOR’S DESK
Behind the Scenes From Day One
Jon Meacham 11/5/2008 12:00:00 AM
As the world now knows, he was not out by March, and Daren's reporting for the project is a crucial element of the sprawling, nearly 50,000-word narrative account of the making of the president, 2008. Written by Evan Thomas, the project was edited by Alexis Gelber, with Peter Goldman helping guide the team and contributing some McCain reporting of his own. Daren was with Obama from beginning to end. Katie Connolly covered McCain for the duration. Nick Summers started with Hillary Clinton, then moved to Obama after the primaries. Eleanor Clift covered both Clinton and Obama. Daniel Stone did additional reporting and was the project's researcher. As you will see, the result is a rich and complex first draft of history.
CAMPAIGN 2008
Hackers and Spending Sprees
11/5/2008 12:00:00 AM
The computer systems of both the Obama and McCain campaigns were victims of a sophisticated cyberattack by an unknown "foreign entity," prompting a federal investigation, NEWSWEEK reports today.
CHAPTER 6
The Great Debates

VI. Later, after McCain's ride to the rescue had been mocked in the press, some of his advisers blamed Steve Schmidt for the fiasco. The campaign's chief strategist was forever searching for the bold stroke, the instant game changer, but by urging McCain to go to Washington, he had impetuously and blindly steered the candidate into a trap. "McCain never saw it as a stunt," insisted one aide. But to most commentators, the bizarre rush back to Washington seemed gimmicky—one more tactical gambit in a campaign that seemed to lack any coherent or consistent strategy.
CHAPTER 2
Back From the Dead
Evan Thomas
Like a lot of Americans, Barack Obama says his favorite movie is "The Godfather." John McCain says his all-time favorite is "Viva Zapata!", a little-remembered, highly romanticized 1952 Marlon Brando biopic. The hero of the movie is Emiliano Zapata, the leader of a (briefly) successful peasant revolt in Mexico in the early 1900s. McCain loves the idea of a budget-class, guerrilla-style war against the corrupt establishment. He never got over being nostalgic about his 2000 insurgency against George W. Bush and the Republican Party leaders who had settled on George H.W. Bush's eldest son as heir apparent. Though himself the scion of a kind of warrior royalty—his father and grandfather had been admirals, and his mother came from a wealthy family—McCain was leery of the overprivileged (and hated being called a