Steve Schmidt: The Man Behind McCain | Newsweek Politics: Campaign 2008

CHAPTER 7
The Final Days
11/7/2008 12:00:00 AM
VII.The Obama campaign ran the biggest, best-financed get-out-the-vote campaign in the history of American politics. It wanted to turn out minorities and the young, groups that traditionally stay away from the polls. For the cautious, self-consciously virtuous Obamaites, this worthy goal posed some special challenges.
CHAPTER 4
Going Into Battle
Evan Thomas 11/6/2008 12:00:00 AM
McCain was not a natural orator on the stump. He had trouble reading from a teleprompter, and he had an odd way of smiling at inappropriate times, flashing an expression that looked more like a frozen rictus than a friendly grin. During one early debate, he smiled broadly as he discussed crushing the enemy in Iraq. McCain could be moody, and he did not try very hard to disguise his moods. One of his advisers used the word "heady" to describe the candidate. He meant that his speaking style was easily swayed by his emotions. McCain could look hot or riled up (his traveling buddy Lindsey Graham particularly affected his moods, for better and for worse), or he could appear wooden, even sullen. McCain was bored by dreary presentations of his own polling data, but he could get agitated reading about other people's polls in the press. His staff tried to keep away overstimulating distractions, but it was hopeless. During the campaign's low-budget period, when the candidate was traveling on the cut-rate airline JetBlue, he would get wound up watching political talk shows on the small video screen facing his seat.
CAMPAIGN 2008
Hackers and Spending Sprees
11/5/2008 12:00:00 AM
The computer systems of both the Obama and McCain campaigns were victims of a sophisticated cyberattack by an unknown "foreign entity," prompting a federal investigation, NEWSWEEK reports today.
COVER STORY: POLITICS
The Palin Problem
Jon Meacham 10/4/2008 12:00:00 AM
The question, the McCain campaign later acknowledged, was a fair one. In one of her sit-downs with Katie Couric of CBS News, Sarah Palin was asked to discuss a Supreme Court decision with which she disagreed. "Well, let's see," Palin replied, pausing. "There's, of course in the great history of America there have been rulings, that's never going to be absolute consensus by every American. And there are those issues, again, like Roe v. Wade, where I believe are best held on a state level and addressed there. So you know, going through the history of America, there would be others but …" Couric followed up: "Can you think of any?" Palin, still pondering, said: "Well, I could think of … any again, that could be best dealt with on a more local level. Maybe I would take issue with. But, you know, as mayor, and then as governor and even as a vice president, if I'm so privileged to serve, wouldn't be in a position of changing those things but in supporting the law of the land as it reads today." Asked about the exchange afterward, a McCain adviser who didn't want to be named talking about a sensitive matter said the question was fair, but added: "I wonder how many Americans would be able to name decisions they disagree with. The court is very important, but Palin is on the ticket because she connects with everyday Americans."
CHAPTER 6
The Great Debates

VI. Later, after McCain's ride to the rescue had been mocked in the press, some of his advisers blamed Steve Schmidt for the fiasco. The campaign's chief strategist was forever searching for the bold stroke, the instant game changer, but by urging McCain to go to Washington, he had impetuously and blindly steered the candidate into a trap. "McCain never saw it as a stunt," insisted one aide. But to most commentators, the bizarre rush back to Washington seemed gimmicky—one more tactical gambit in a campaign that seemed to lack any coherent or consistent strategy.
CHAPTER 2
Back From the Dead
Evan Thomas
Like a lot of Americans, Barack Obama says his favorite movie is "The Godfather." John McCain says his all-time favorite is "Viva Zapata!", a little-remembered, highly romanticized 1952 Marlon Brando biopic. The hero of the movie is Emiliano Zapata, the leader of a (briefly) successful peasant revolt in Mexico in the early 1900s. McCain loves the idea of a budget-class, guerrilla-style war against the corrupt establishment. He never got over being nostalgic about his 2000 insurgency against George W. Bush and the Republican Party leaders who had settled on George H.W. Bush's eldest son as heir apparent. Though himself the scion of a kind of warrior royalty—his father and grandfather had been admirals, and his mother came from a wealthy family—McCain was leery of the overprivileged (and hated being called a