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When McCain's poll numbers began sinking after the collapse of the financial markets, the campaign, at Schmidt's urging, took on a harder edge. McCain and Obama have now settled into a mean-spirited and depressingly familiar tit-for-tat. The McCain camp implicitly questions Obama's patriotism and honesty because of his association with former Weatherman Bill Ayers. Meanwhile, Obama's campaign is making McCain out as confused, erratic and angry. On Friday, McCain, perhaps feeling things had gotten out of hand, called Obama a "decent person" and told an audience they had no need to fear if he were elected. The line drew loud boos from the Republican crowd.
Privately, Schmidt's friends say he has expressed worry about how he will be viewed after the campaign. "He does not desire to go through life with the tag of Karl Rove disciple attached to him," says one friend who asked not to be named talking about private conversations. "He has a life to go back to that has nothing to do with politics … But he also wants to win."
Some McCain aides are concerned Schmidt risks alienating independents and moderates by going so tough on Obama and seeming to contradict the kind of candidate McCain used to be. "I worry that we are talking too much about Obama, and not about how a President John McCain would be," says a close McCain friend who asked for anonymity when criticizing the campaign. "We've given Obama an opening to act like he's the bigger person, the better candidate … John just doesn't look happy right now."
But with just a few weeks left until Election Day, says McKinnon, there's not much else he can do. "I think the navigational route to success for McCain is very narrow or impossible," he says. "Schmidt has considered every strategic option available and chosen the only course with any real chance to succeed. His job is to win, not make the press or former McCain consultants happy."
The 20-hour days are starting to catch up with Schmidt. He looks haggard and exhausted. "Fun Steve is dead," he joked grimly last week. On Monday, he slumped in a chair and closed his eyes while waiting to board the campaign plane. His face, and his head, were in need of a shave. "Twenty-nine days," he mumbled quietly to himself. "Twenty-nine days."
© 2008
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