Strategist David Axelrod Manages the Obama 'Brand' | Newsweek Politics: Campaign 2008

CHAPTER 7
The Final Days
11/7/2008 12:00:00 AM
VII.The Obama campaign ran the biggest, best-financed get-out-the-vote campaign in the history of American politics. It wanted to turn out minorities and the young, groups that traditionally stay away from the polls. For the cautious, self-consciously virtuous Obamaites, this worthy goal posed some special challenges.
CHAPTER 5
Center Stage
Evan Thomas 11/6/2008 12:00:00 AM
The next day, the Obama headquarters had two visitors: from the FBI and the Secret Service. "You have a problem way bigger than what you understand," said an FBI agent. "You have been compromised, and a serious amount of files have been loaded off your system." The Feds were cryptic and did not answer too many questions. But the next day, Obama campaign chief David Plouffe heard from White House chief of staff Josh Bolten. "You have a real problem," Bolten told the Obama aide. "It's way bigger than you guys think and you have to deal with it."
CHAPTER 3
The Long Siege
11/5/2008 12:00:00 AM
The former president was restless and petulant; that was obvious. Exactly why was a psychologist's guessing game. He seemed anxious that his wife was blowing the chance to get the Clintons back in the White House. At some deeper level, the armchair shrinks speculated, he was jealous of her. Or, in some strange way, he may have been envious of Obama. Clinton was proud of the fact that some blacks called him "America's first black president," because of his comfort and empathy with African-Americans. Obama was upstaging him by threatening to truly become America's first black president. More vexingly, Obama, in remarks to some reporters in Nevada, had praised Ronald Reagan as a true change agent and seemingly dismissed Bill Clinton as an incidental politician. It was always hard for Clinton to be anything but the most amazing person in the room, the "smartest boy in the class," as author David Maraniss had once described him. Clinton wanted to be a major player in his wife's campaign, and he used an office sometimes inhabited by Mark Penn or Mandy Grunwald at Clinton headquarters in Arlington, Va., just outside Washington. But the staff, including the campaign manager, Patti Solis Doyle, found his presence, complete with Secret Service, to be uncomfortable, sometimes intimidating. They were happier when he was on the road—that is, as long as he stayed on message, which was never for very long.
CHAPTER 1
How He Did It
11/5/2008 12:00:00 AM
Gregory Craig, a lawyer in Washington, D.C., was one of those Americans who wanted to believe again. Craig was not exactly an ordinary citizen—he had served and worked with the powerful all his life, as an aide to Sen. Edward Kennedy in the 1980s, as chief of policy planning at the State Department in the Clinton administration and as a lawyer hired to represent President Clinton at his impeachment trial in the U.S. Senate in 1999. He had seen the imperfections of the mighty, up close and personal, and by and large accepted human frailty. But, like a lot of Americans, he was tired of partisan bickering and yearned for someone who could rise above politics as usual. A 63-year-old baby boomer, Craig wanted to recapture the youthful idealism that he had experienced as a student at Harvard in the 1960s and later at Yale Law School, where his friends included Bill Clinton and Hillary Rodham. In the late fall of 2003, he was invited to hear a young state senator from Illinois who was running for the U.S. Senate. Craig was immediately taken with Barack Obama. "He spoke 20 to 30 minutes, and I found him to be funny, smart and very knowledgeable for a state senator," Craig recalled. Craig was so visibly impressed that his host that evening, the longtime Washington mover and shaker Vernon Jordan, teased him, saying, "Greg has just fallen in love."
CAMPAIGN 2008
It’s Not Easy Bein’ Blue
Jon Meacham 10/18/2008 12:00:00 AM
It was a grand evening. On Thursday, Dec. 5, 1985, at the Plaza Hotel, William F. Buckley Jr. rose to toast the president of the United States on the occasion of the 30th anniversary of National Review. Charlton Heston was the master of ceremonies; the audience included William J. Casey, Nancy Kissinger, Roy Cohn and Tom Selleck. Thirteen months earlier Ronald Reagan had been re-elected, carrying every state in the Union except Walter Mondale's Minnesota. "As an individual you incarnate American ideals at many levels," Buckley said to the president. "As the final responsible authority, in any hour of great challenge, we depend on you." Buckley was 19 when America dropped the bomb at Hiroshima, he said, and he had just turned 60. "During the interval I have lived a free man in a free and sovereign country, and this only because we have husbanded a nuclear deterrent, and made clear our disposition to use it if necessary. I pray that my son, when he is 60, and your son, when he is 60 … will live in a world from which the great ugliness that has scarred our century has passed. Enjoying their freedoms, they will be grateful that, at the threatened nightfall, the blood of their fathers ran strong."
FACTCHECK.ORG
Belittling Palin?
Justin Bank 9/11/2008 12:00:00 AM
The ad says "they said she was doing 'what she was told.' " But the Obama adviser who's being quoted didn't accuse Palin of meekly following orders. What he actually said is that she made a false claim about Obama's legislative record and added, "maybe that's what she was told."