Souring on Apple

 

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The most tantalizing bit of news in the whole event was some market share figures that Apple trotted out, claiming that in the U.S. retail market Apple now has 18 percent market share of all units sold and 31 percent share of dollars spent. That helps explain why Microsoft is pumping so much money into Vista ads. But just for a reality check - the key words in that Apple statistic are "U.S." and "retail." Shim at IDC says if you measure market share the old-fashioned way--all units sold, worldwide--Apple's market share was only 3.6 percent in the second quarter of this year. Even if you just count the U.S. market, Apple's share was 8.1 percent. Apple knows it can't be all things to all people. In certain niches--university students, for example--the company is doing quite well. But if the company ever hopes to pick up big share of the overall market, it will have to do more than crank out incremental improvements on its laptops.

© 2008

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Member Comments

  • Posted By: ronin777 @ 10/21/2008 3:56:49 PM

    I'm tired of all hype and no show. Apple has nothing new to offer, what a surprise! I like Apple but they are way over priced, so while I might have to go with Vista at least it's affordable. Apple needs to drop their prices and up their computer performance if they are ever going to compete with HP, Toshiba, Sony, or Dell. Until then I'll take the latter and use the extra $1,000 on something else.

  • Posted By: Ron Paul For Pope @ 10/16/2008 7:46:19 PM

    So, you're sick of the hype, too?

    Try Linux. What Google uses to run their servers. What the U.S. government uses to run their supercomputers.

    No marketing department. Just performance.

  • Posted By: GregT @ 10/15/2008 3:03:30 PM

    Are you the guy who says, "I'm a PC" on Apple ads?

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