To the Manner Born: The Real Story of Emily Post

Claridge developed a passion for her subject only after she was well immersed in the project. Three years after she started the book, she was diagnosed with a rare form of brain cancer. For a while she lost her memory, including her awareness of who Emily Post was and why she had been writing about her. After six months of chemotherapy to remove the cancer, she regained her memory, and came to see Post as an inspiration. "Even in the hospital, my behavior toward the nurses, toward my roommate, was influenced by her. I realized that life is short, and you want to do the best you can while you're here. It's the golden rule, and she kind of encouraged that."

If Post remains linked with superciliousness in the public imagination, it's because of our appetite for instruction, not her insistence on protocol. During the Great Depression, she gave radio broadcasts advocating hospitality, quoting from "Etiquette" and its revisions. As Claridge writes, "Letters flooded the radio office, sometimes begging for help: 'How many inches should I sit from the edge of the table?' and 'When taking my place at table, should I approach my chair from the right or the left side?' " An anxious nation wanted reassurance about how to sit at the table, even if it had no guarantee of where the food on it would come from.

Today we might scoff at the very phrase "Best Society," and be more likely to eat our meals standing over the sink than at any table. But we're still obsessed with etiquette, says Peggy Post. Great-grandson Peter Post's "Essential Manners for Men," one of the many manners guides put out by the Post Institute, made the New York Times bestseller list in 2003. Of the hundreds of e-mail queries the institute receives each month, around half are about weddings (the first time many people think about etiquette, Peggy Post says), but topics include gym protocol, tipping and the eternal conundrum "How do I eat a [fill in the blank]?" "People are so afraid of committing a faux pas," she says. "They don't want to embarrass themselves and don't want to be mean to other people. Most of these are common respect issues."

At the height of her fame, Post had a radio show and syndicated newspaper column, and advised the White House on protocol. But the image of her as an unbending automaton was fixed. When she attended a dinner at the Gourmet Society, papers made news of the fact that Post had spilled lingonberries on the tablecloth. In fact, her eyesight had been impaired by a recent operation. As Claridge writes, "Forcing Emily Post to stand in for the one thing she had always emphasized should be forgotten and forgiven—an innocent mistake—journalists were gleefully casting the doyenne of etiquette as part of a system they feared, not one that she endorsed."

It wasn't until after her death that some were able to appreciate the broader implications of Post's life work. When, two weeks after her death in 1960, Nikita Krushchev staged his shoe-banging tantrum at the U.N., Life magazine suggested the Soviet leader had displayed poor etiquette. In an article titled "What Would Emily Post Have Said?" the magazine argued that there is "a connection worth tracing between manners and politics." Today, when political candidates make a show of practicing good manners ("Can I call you Joe?"), then fail to treat each other with honesty or respect, they commit the worst sort of faux pas. "She used to say manners are a sensitive awareness of the feelings of others," says Peggy Post. "It doesn't matter what fork you use. It is a matter of substance over style."

© 2008