I was in the Los Angeles area at the time of Bradley's campaign for Governor of California. I attribute Bradley's loss to what I call the "Bradley/Weld" effect rather than the popular "Bradley Effect" described here.
Why Bradley/Weld? Bradley was the popular Mayor of Los Angeles at the time. Had he been elected Governor, the people of Los Angeles ??? the largest city in the state -would lose their Mayor. While they may have stated a preference for Bradley over Deukmejian in polls, what they really wanted was Bradley to continue as Mayor. I remember hearing office talk to this effect at the time.
Similarly, in 1996 William Weld (the popular Governor of Massachusetts ) took on John Kerry for a Senate seat, making a very strong challenge. Kerry pulled off a big win over Kerry for the same reason Deukmejian won against Bradley ??? by electing Kerry, voters were able to continue to have Weld serve them (as Governor) while also getting Kerry (as Senator). As I recall, Kerry???s win was much stronger than predicted by polls.









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