The Republicans have long realized the key to success is more a form of brainwashing than anything else.
It may date all the way back to Joe McCarthy, The Hollywood source of those people branded "communist??? was none other than Ronald Reagan.
But many words have been systematically demonized, "Labor Unions??? the word Liberal was made to be the same as a well known four letter word.
But the word association game the Republicans play has had notable success, Had Bush not been able to associate Iraq with 9/11 we would never have invaded. That association was repeated perhaps millions of times by the right wing radio hosts and of course Fox "news"
McCain's incessant drive to convince people Obama has terrorist sympathies or is a socialist is just more of the same really dirty campaigning the Republicans have done for many years.
Guess if you really have no platform the best thing is to make the other guy look worse than you are by associating him to some undesirable trait or belief.
It's sad because in the end if it works the next President will be elected by the low information voters and nut jobs who are most susceptible to what the rest will recognize as a bald faced lie,
The same people who elected the current president and look what that has brought America.
Guliani uses it, he became known for his nown, verb, 9/11 style of compaigning









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