The GOP is fast becoming the part of Limbaugh & Rove. If this is the way they want to be viewed by the American public, they will be a non-factor for years to come. They put the same tired people out there everyday with the same tired message, and most of the people who vote for them are dying. The party of tomorow is he party that knows how to effectively recruit and maintain a wide range of voters and ideas.
The party of Limbaugh & Rove will keep the rolls of the Dems and Independents growing.
A Way Out of the Wilderness
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8. Anyone interested in 2012 must help in 2010. Republicans should remember how much presidential candidates help in re-energizing the grass roots, raising funds, encouraging good candidates and articulating a strong message. Palin, Romney, Gingrich, Pawlenty, Huckabee, Jindal, Giuliani: if you want to lead our ticket, earn our good will.
Think tanks like the Heritage Foundation, the Ethics and Public Policy Center, the Hoover Institution, the American Enterprise Institute, the Manhattan Institute and state-level operations are stuffed with writers and thinkers who should be drawn into the orbits of these potential candidates.
9. Culture matters. Suggestions that we abandon social conservatism, including our pro-life agenda, should be ignored. These values are often more popular than the GOP itself. The age of sonograms has made younger voters a more pro-life generation. And California and Florida approved marriage amendments while McCain lost both states. Republicans, in championing our values agenda, need to come across as morally serious rather than as judgmental. More than 4 million Americans who go to church more than once a week and voted in 2004 stayed home in 2008. They represented half the margin between Obama and McCain.
10. The GOP must master new media. Today, more than 70 percent of Americans say they find news online; 37 percent are online daily looking for it. Democrats have successfully developed tools to exploit online advocacy, and Republicans must spend more time and energy doing the same. The Web edge we had through 2004 is gone.
This is a long to-do list. But parties that have just been trashed in consecutive elections always have a lot of work to do. Yet Republicans, in recognizing the size of the challenge ahead, shouldn't despair: President Obama and the Democrats in Congress will, fairly or not, own every problem that emerges. We remain a center-right nation, and the GOP will remain a center-right party based on an optimistic conservatism.
And political fortunes can change quickly. In 1992, Bill Clinton stood atop the political world; in 1994, he stood defeated after Republicans took control of the House. We can't count on a replay of 1994, but we can take steps that will make 2010 a good year—and, with a bit of luck and skill, a very good year. Democrats control the levers of power, but Republicans still control their own fate.
Rove, the former senior adviser to President Bush, is a NEWSWEEK contributor.
© 2008









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