AMERICA AND ITS IMAGE

Fixing Uncle Sam’s Image Problem

Recognizing that America can't go it alone is the best way to boost the country's standing.

 
 
 

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Since 2000, the United States' standing has deteriorated in all parts of the world, and anti-Americanism has grown intense. The 2008 Pew Global Attitudes survey reveals that in the past eight years, favorable views of the United States fell from 78 percent to 30 percent in Germany, 50 percent to 22 percent in Argentina and 75 percent to 37 percent in Indonesia. Yet as bad as this looks, America's image problem can still be healed—if the next administration correctly diagnoses the problem.

Many Americans want to believe things will automatically get better when George W. Bush leaves office. There is a kernel of truth in this. The Bush administration has been amazingly incompetent in the Middle East, Afghanistan, Pakistan and, lately, Georgia. Yet the same administration has also improved America's relations with China and India, suggesting that not all of America's PR problems can be blamed on the 43rd president.

The discord actually dates from the end of the cold war, when Washington thoughtlessly disengaged from the world. After whipping up the Islamist mujahedin into a frenzy to defeat the Soviet Union in Afghanistan in the 1980s, the United States walked away from them once the communists were defeated—without thinking about the consequences. This oversight led directly to 9/11. Other allies like Pakistan were also dropped, and today Pakistan is a nuclear-armed—and deeply troubled—state.

In the 1990s, democracy promotion replaced anticommunism as Washington's overriding policy focus. Americans cheered relentlessly when the drunken Boris Yeltsin was elected in 1991. The Russian people suffered under his rule—but Americans seemed not to notice or care. Now Americans seem puzzled by the deep resentment Russians feel toward them. Yet Georgia was only the straw that broke the camel's back—not the cause of the current rift between Washington and Moscow.

Underlying all these events has been a central source: Washington's failure to think strategically. The solution, therefore, would be for the next president to revive old-fashioned strategic policymaking. This isn't a call for cynical realpolitik; the United States need not abandon its ideals. But it will have a better chance of realizing them if it takes a more prudent and strategic approach to world affairs.

In practice, this means recognizing that the United States can't do everything. Like any normal nation, it must prioritize. And it should view the world as a single geopolitical chessboard. This means that if Washington wants to improve its standing in, for example, Indonesia—the world's most populous Muslim nation—it must work to address the Arab-Israeli conflict. Such linkages count.

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  • Posted By: MekhongKurt @ 06/08/2009 4:45:15 PM

    This is an excellent article, but I would like to elaborate a little on one point you make.

    You correctly note that we Americans tend to see the world through a prism that leads us to believe we're Masters of the Universe. You also note the economic crisis seems to be snapping Americans out of that daydream -- and that, too, is correct, but with a caveat: there are, unfortunately still some Americans (too many, in my view) who still believe in Fortress America. I have lived aborad since 1985, in Asia (except for a brief stint 1988-90 when personal circumstances took back to the U.S.), so my perspective is decidely different from most of my countrymen of all stripes. Nowhere is this more noticeable than when contrasting me with the Fortress America Americans.

    Some of my own family and friends in the U.S. believe we should abandon the world, close the shores, ban foreigners generally speaking, and other such stuff. While it's true that not all of them are all highly educated and well-informed about international affairs (including the realities of cross-dependencies), some *are* quite educated -- yet a portion of the educated ones (some of whom who've traveled a fair amount abroad)whom one might reasonably expect to transcend such a narrow view do not. They blame the "damned foreigners."

    I'm not criticizing, just mentioning a point that you didn't. Perhaps you were being TOO polite by glossing over that fact!

  • Posted By: jaggu @ 03/30/2009 2:28:32 AM

    The Talibans the Deobandis and the Khomeini agreed with Saudi wahabbis on one point.No matter who reads koran - it is very clear as daylight that NO Muslim can ever dream of going to heaven till he gets killed by Kafirs in Jihad. While Mr Bush knew this he chose not to attack Pakistan & half of middle east. USA is using softie approach to Pakistan and this has disrupted the flow of martyred spirits to heaven. Hence the life of common muslims on this planet is becoming a living hell. They are forced to become suicide bombers who kill a 100 persons in a market. This is just a subtle message to reach out to the Kafir stronghold in USA - please revert to the commitment heavenly martyrdom scheme.

  • Posted By: khasroo29 @ 01/28/2009 5:25:57 AM

    May I invite Mr./Ms.Niibrocvet to read a story in Newsweek under the caption A TEAM OF EXPATRIATES by Jeffrey Bartholet and Daniel Stone published in the issue of January 17,2009. The impression of people mentioned there shows why many people in other countries looked unfriendly to Mr./Ms.Nibrocvet?

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